Alcott
Italian casualwear chain trading on a 'Los Angeles' image. The bold 'ALCOTT' wordmark over 'LOS ANGELES' is the constant marker.
- Origin
- Italy
- Founded
- 1988
- Category
- Designer & Casual
- Documented eras
- 3
How Alcott labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1990–1999
Dark-Ground Serif Tags
Bold capitalised serif 'ALCOTT' on dark rectangular tags with contrasting white or light text, size built into the main tag.
- Tags often feature the Alcott logo in bold, capitalized serif font.
- Rectangular tags with dark backgrounds and contrasting white or light-colored text.
- Size indicators usually present, sometimes integrated into the main tag design.
How to spot it
Dark serif tag with 'ALCOTT' in caps.
Value signal
Common; too recent for a vintage premium.
2000–2009
'Original Brand' Loop Tags
Modern loop tags with descriptors like 'Original Brand' or 'American Fashion Style', decorative borders, sometimes patterned backgrounds.
- Introduction of loop tags with more modern design elements.
- Tags often include additional descriptive text such as “Original Brand” or “American Fashion Style.”
- Incorporation of decorative borders or backgrounds, sometimes with floral or thematic patterns.
How to spot it
Loop tag with 'Original Brand' wording.
Value signal
Common; modest resale.
2010–2019
Embroidered Minimalist Tags
Sleek minimalist layouts with varied tag colours and materials, some with embroidered details, sometimes 'Limited Edition' wording.
- Modernized layouts with sleek, minimalist design.
- Use of a variety of colors and materials for tags, often with embroidered details.
- Prominent display of the Alcott logo, sometimes accompanied by “Limited Edition” or other promotional terms.
How to spot it
Sleek modern tag with embroidered detail.
Value signal
Modern; priced on the piece.