Ann Summers
British lingerie chain that turned the high street raunchy. The apple-and-heart 'A' replacing the initial letter is the unmistakable tag marker.
- Origin
- England
- Founded
- 1970
- Category
- Designer & Casual
- Documented eras
- 3
How Ann Summers labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1990–1999
Heart-Over-'A' UK Tags
The signature logo with a small heart over the 'A', clean black-text-on-white designs, some 'Made in the UK', minimalist size-only layouts.
- Features the signature Ann Summers logo with a small heart icon above the letter “A.
- Simple, clean design with black text on white or dark backgrounds.
- Some tags are minimalistic, showing only the size information and a clean typeface.
- Material and country of origin information (e.g., “Made in the UK”) can be present.
How to spot it
Small heart icon over the 'A'.
Value signal
Solid; 90s Ann Summers has a niche following.
2000–2009
Bold Red-and-Black China Tags
The heart-and-A kept, bold serif fonts in red and black, fuller composition and care detail, 'Made in China' starting to appear.
- The heart icon above the “A” in the logo is retained, showing continuity with earlier tags.
- Tags include more detailed information such as material composition (e.g., “50% Polyester, 50% Nylon”) and care instructions.
- Common use of bold, serif fonts, often with red and black coloring.
- Some tags may feature “Made in China” indicating a shift in manufacturing locations.
How to spot it
Red-and-black heart tag, often China-made.
Value signal
Common; modest resale.
2010–2019
Multi-Language Warning Tags
Sleeker contemporary fonts, prominent 'Keep Away From Fire' warnings in multiple languages, multi-region sizing on 'Made in China' tags.
- Modern designs continue with the heart symbol, but the font becomes sleeker and more contemporary.
- Prominent “KEEP AWAY FROM FIRE” warnings in red, often in multiple languages including Arabic, Chinese, and German.
- Country of origin is clearly indicated, often with “Made in China” appearing on the tags.
- Some tags come with additional detailed sizing information for multiple regions such as UK, EU, AU, and US sizes.
How to spot it
Multi-language warnings on a modern tag.
Value signal
Modern; priced on the piece.