Anne Fogarty
Mid-century American designer known for full-skirted 'paper-doll' dresses. The slanted cursive 'Anne Fogarty' signature is the constant marker; 'Margot Inc.' wording dates it.
- Origin
- USA
- Founded
- 1950
- Category
- Designer & Casual
- Documented eras
- 3
How Anne Fogarty labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1950–1959
Cursive Signature Tags
Cursive 'Anne Fogarty' embroidered in red or black on plain rectangular tags, clean and elegant, the name standing alone.
- Features a cursive script of “Anne Fogarty” often embroidered in red or black.
- Tags are rectangular, with clean and elegant lettering.
- The brand name often stands alone without additional descriptors or logos.
How to spot it
Cursive signature, name alone.
Value signal
Strong; 50s Anne Fogarty 'paper doll' dresses are sought.
1960–1969
'Margot Inc.' Tags
Cursive logo kept, with 'Margot Inc.' added to indicate the production company, in black, red or blue thread, sometimes with the ® mark.
- Continues to use the cursive “Anne Fogarty” logo, but with the addition of “Margot Inc.” indicating the production company.
- Tags are rectangular and may appear in black, red, or blue embroidery.
- Some tags also include the registered trademark symbol (®).
How to spot it
Cursive logo with 'Margot Inc.'.
Value signal
Solid; 60s Anne Fogarty has steady demand.
1970–1979
'A.F. Boutique' Tags
Script kept but 'A.F. Boutique' appears on some labels in bold serif, varied tag shapes and colour schemes, sub-descriptors like 'Knits' or 'Collector's Items'.
- The “Anne Fogarty” script remains but is often accompanied by “A.F. Boutique” on some labels.
- Tags vary in shape, including both rectangular and square options, with some featuring a bold serif font for “A.F. Boutique”.
- Different color schemes are used, such as black, red, and white, on various fabric backgrounds.
- Some tags also include additional descriptors like “Collector’s Items” or “Knits” to specify the garment type.
How to spot it
'A.F. Boutique' on a 70s Anne Fogarty tag.
Value signal
Solid; 70s Anne Fogarty has a niche following.