Belstaff
British maker of waxed motorcycle and aviation jackets. 'The Original Since 1924', the winged emblem, and shifting country of make date its outerwear.
- Origin
- England
- Founded
- 1924
- Category
- Outdoor & Heritage
- Documented eras
- 4
How Belstaff labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1980–1989
'The Original Since 1924' Tags
Tags carry a prominent logo with 'The Original Since 1924', a distinctive green 'Belstaff' mark, usually 'Made in UK' or 'Made in England', some naming collections like 'Black Prince'.
- Tags often include a prominent logo with the phrase “The Original Since 1924.”
- Green “Belstaff” logo is distinctive, usually accompanied by a “Made in UK” or “Made in England” label.
- Some tags feature bold and colorful designs, highlighting individual collections like “Black Prince.”
How to spot it
A green 'Belstaff' logo with 'Made in England'.
Value signal
Strong; 80s English-made Belstaff is a sought era.
1990–1999
'Belstaff International' Tags
The 'Belstaff International' product branding became common, tags showing intricate logos with the gold winged emblem and English origin or design.
- The iconic “Belstaff International” product branding became more common.
- Tags showcase intricate logos with the recognizable gold winged emblem.
- Focus on high-quality materials, indicating the “Made in England” origin or English design.
How to spot it
'Belstaff International' with the gold winged emblem.
Value signal
Solid; 90s Belstaff outerwear sells well.
2000–2009
'Made in Turkey' Tags
Tags keep the classic logo with colour and layout variation, many adding 'A Genuine Product', some carrying bold 'Made in Turkey' text as production shifted.
- Tags retain the classic “Belstaff” logo with variations in color and layout.
- Many tags include “A Genuine Product” to reinforce authenticity.
- Some labels feature bold “Made in Turkey” text, highlighting shifts in manufacturing locations.
How to spot it
The classic logo, sometimes 'Made in Turkey'.
Value signal
Common; condition-driven resale.
2010–2019
'England 1924' Streamlined Tags
Modern streamlined tags put the 'Belstaff' logo front and centre, often with the 'England 1924' slogan, in varied materials and colours.
- Modern tags emphasize a streamlined design with the “Belstaff” logo front and center.
- Labels often incorporate the “England 1924” slogan as a nod to the brand’s heritage.
- Varied materials and colors used in this era, reflecting Belstaff’s adaptation to contemporary trends.
How to spot it
A streamlined tag with the 'England 1924' slogan.
Value signal
Modern; priced on the piece.