Ben Sherman
The British mod shirtmaker. The flowing blue script logo and the 'Original Ben Sherman' slogan date its tags.
- Origin
- England
- Founded
- 1963
- Category
- Designer & Casual
- Documented eras
- 3
How Ben Sherman labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1990–1999
'The Original' Black-White Tags
Sturdy rectangular tags with minimalist black-and-white designs, often carrying the 'The Original Ben Sherman' slogan.
- Featured sturdy rectangular tags with minimalistic designs.
- Commonly used a simple black and white color scheme.
- Tags from this era often included the “The Original Ben Sherman” slogan prominently.
How to spot it
'The Original Ben Sherman' on a black-and-white tag.
Value signal
Strong; 90s Ben Sherman has a mod-revival following.
2000–2009
Premium Script Tags
More colour — blues and greys — the 'Ben Sherman' script used more fluidly, with finer tag textures reflecting a premium push.
- Introduced more color variations in the tags, including blues and greys.
- Started to use the “Ben Sherman” script more fluidly across the tag designs.
- Material of the tags was upgraded to finer textures, reflecting the brand’s push towards a premium market.
How to spot it
The flowing script on a finer-textured tag.
Value signal
Common; modest resale.
2010–2019
Mod-Target Modern Tags
Vibrant modern tags with diverse fonts, the mod target or Union Jack emphasising British roots, some with QR codes.
- Modern tags featuring vibrant colors and diverse fonts.
- Incorporated additional branding elements such as the Mod target or Union Jack, emphasizing the brand’s British roots.
- Started to include QR codes and other modern identifiers for authenticity checks.
How to spot it
The mod target or Union Jack on a modern tag.
Value signal
Modern; priced on the piece.