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Designer & Casual

Bernhard Altmann

Viennese knitwear house famed for luxury cashmere. Tags reading 'Made in Austria' or 'Shetland Spun in Scotland' with crown embroidery in gold or silver thread date its mid-century output.

Bernhard Altmann label
Origin
Austria
Founded
1920
Category
Designer & Casual
Documented eras
4
Label timeline

How Bernhard Altmann labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.

  1. 1950–1959

    Austrian-Made Serif Tags

    Classic rectangular tags with clean serif lettering and 'Made in Austria' or 'Shetland Spun in Scotland' wording.

    Austrian-Made Serif Tags label
    • Clean serif lettering with an elegant layout.
    • 'Made in Austria' or 'Shetland Spun in Scotland' callouts.
    • Simple rectangular format with centred text.

    How to spot it

    Serif tag with 'Made in Austria' — the clearest vintage marker.

    Value signal

    Strong; 1950s Austrian cashmere knitwear commands consistent prices.

  2. 1960–1969

    Crown-and-Cashmere Tags

    Intricate tags with crown logo embroidery, gold or silver thread, and '100% Cashmere' callouts.

    Crown-and-Cashmere Tags label
    • Detailed descriptors such as '100% Cashmere' added.
    • Crown logo embroidery in gold or silver thread.
    • Intricate fonts with decorative flourishes.

    How to spot it

    Crown emblem with '100% Cashmere' in gold or silver thread.

    Value signal

    Very strong; 1960s Bernhard Altmann cashmere is collector-grade.

  3. 1970–1979

    Designer-Credit Tags

    Slightly larger tags with added stylist credits such as 'Styled by Cyn Lesman', retaining serif elegance.

    Designer-Credit Tags label
    • Designer or stylist credits appear (e.g., 'Styled by Cyn Lesman').
    • Larger rectangular tags with more detailed fabric descriptions.
    • Serif fonts maintained throughout.

    How to spot it

    Named stylist credit alongside the Bernhard Altmann logo.

    Value signal

    Solid; 1970s pieces have steady demand.

  4. 1980–present

    Collaboration-Era Modern Tags

    Tags note designer collaborations; fonts shift towards a more modern style while retaining classic elements.

    Collaboration-Era Modern Tags label
    • Designer collaboration credits noted on tags.
    • More modern font style alongside retained classic elements.
    • Both company branding and product information featured.

    How to spot it

    Collaboration credit alongside modernised Bernhard Altmann branding.

    Value signal

    Moderate; later pieces rely on garment quality for value.

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