Bottega Veneta
The Veneto leather house, 'when your own initials are enough'. The understated serif wordmark and embossed-leather tags date its pieces.
- Origin
- Italy
- Founded
- 1966
- Category
- High Fashion
- Documented eras
- 4
How Bottega Veneta labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1970–1979
Embossed Metallic & Leather Tags
Metallic tags with 'Bottega Veneta' embossed prominently, 'Made in Italy' below, and leather tags with the name embossed straight into the material.
- Metallic tags with “Bottega Veneta” embossed prominently.
- Simple design often featuring “Made in Italy” in smaller text below the brand name.
- Leather tags with the brand name embossed directly onto the material.
How to spot it
An embossed metallic or leather 'Bottega Veneta' tag.
Value signal
Rare and collector-grade; 70s BV seldom surfaces.
1980–1989
Elaborate Colourful Tags
More elaborate and colourful tags with intricate designs and the name printed boldly, alongside continued metallic 'Made in Italy' tags.
- Introduction of more elaborate and colorful tags.
- Tags featuring intricate designs and the Bottega Veneta name printed boldly.
- Continued use of metallic tags with the “Made in Italy” inscription.
How to spot it
A more elaborate, colourful Bottega Veneta tag.
Value signal
Strong; 80s BV has a steady following.
1990–1999
Understated Leather Tags
A return to simpler, understated designs — leather tags with the name embossed, some combining metallic and fabric elements.
- Return to simpler, more understated tag designs.
- Tags often made of leather with the brand name embossed.
- Some tags feature a combination of metallic and fabric elements.
How to spot it
An understated embossed-leather tag.
Value signal
Solid; condition- and authentication-driven.
2000–2009
Streamlined Loop Tags
Modern streamlined designs in darker colours, loop tags used for the first time, mixing fabric and metallic materials with bold serif lettering.
- Modern, streamlined designs with darker colors.
- Use of loop tags for the first time.
- Tags featuring both fabric and metallic materials, maintaining the bold serif lettering.
How to spot it
A loop tag with bold serif lettering.
Value signal
Common; the Maier-era pieces hold value.