Brioni

How Brioni labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.

1. 1970–1979

   Roman Style Partner Tags

   Square or rectangular tags with bold serif lettering reading 'Brioni ROMAN STYLE'; partner tailor names or cities (e.g., 'Wenborg Zurich') often appear.

   
   • 'Brioni ROMAN STYLE' in bold serif lettering.
   • Square or rectangular format.
   • Partner tailor or city noted on bespoke pieces.

   How to spot it

   'Brioni ROMAN STYLE' with a partner tailor name.

   Value signal

   Very strong; 1970s Brioni is among the most collectible men's tailoring.

2. 1980–1989

   Tailored-in-Italy Bordered Tags

   'Tailored in Italy by Brioni' on tags with intricate border designs; retailer names like Krissann's appear on commissions.

   
   • 'Tailored in Italy by Brioni' wording.
   • Intricate border designs on tags.
   • Retailer or commission names on specific pieces.

   How to spot it

   'Tailored in Italy by Brioni' — the 1980s standard tag.

   Value signal

   Very strong.

3. 1990–1999

   Red-on-Black Roma Tags

   'Brioni ROMA' in bold red lettering on a black ground becomes the defining 1990s look.

   
   • 'Brioni ROMA' in bold red on black.
   • Simplified design with the city now 'ROMA'.
   • Some elaborate embroidered versions for special commissions.

   How to spot it

   Bold red 'Brioni ROMA' on a black ground — the most recognisable Brioni tag.

   Value signal

   Very strong; 1990s ROMA tags are the most recognised Brioni marker.

4. 2000–present

   Streamlined Retailer Tags

   Modern streamlined designs; retailer or store names (e.g., 'Neiman Marcus') appear; the cursive logo holds.

   
   • Modern streamlined tag design.
   • Cursive 'Brioni' logo maintained.
   • Retailer names included on commission pieces.

   How to spot it

   Streamlined cursive tag, often with retailer name.

   Value signal

   Strong; modern Brioni still commands strong resale.