Camaïeu
French mass-market womenswear chain. The gradient-hued 'Camaieu' logo with orange-tipped 'i' dots marks the 1990s–2000s; the simplified red sans-serif wordmark identifies the 2010s.
- Origin
- France
- Founded
- 1984
- Category
- Designer & Casual
- Documented eras
- 3
How Camaïeu labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1990–1999
Muted Serif Founding Tags
Rectangular tags with soft muted colours and a serif 'Camaieu' typeface, stitched directly into garments.
- Muted colour scheme.
- Serif 'Camaieu' typeface.
- Tags stitched directly into garments.
How to spot it
Muted serif tag — the earliest Camaïeu pieces.
Value signal
Common.
2000–2009
Bold Colourful Background Tags
Bolder designs with colourful red or green backgrounds; still predominantly serif fonts but with a more modern look.
- Vibrant red or green backgrounds.
- Serif fonts in a more modern presentation.
- Additional brand information.
How to spot it
Red or green background with 'Camaieu' — the 2000s colour shift.
Value signal
Common.
2010–present
Loop-Tag Modern Tags
Bold colours, loop-tag construction, and strong brand-identity emphasis in a contemporary format.
- Bold colours maintained.
- Loop-tag construction introduced.
- Strong brand-identity emphasis.
How to spot it
Contemporary loop tag with bold 'Camaieu' branding.
Value signal
Common.