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Designer & Casual
Camel
The cigarette brand whose adventure-lifestyle licensing produced a stream of 1980s–90s casual and outdoor clothing. The realistic camel illustration and 'Adventure Wear' or 'Camel Trophy' wording mark its licensed apparel.
- Origin
- USA
- Founded
- 1913
- Category
- Designer & Casual
- Documented eras
- 1
Label timeline
How Camel labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1990–1999
Adventure Wear Tags
Bold 'Adventure Wear' or 'Camel Trophy' wording alongside the camel-illustration logo in colourful graphic designs.

- 'Adventure Wear' or 'Camel Trophy' wording.
- Camel illustration logo.
- Colourful and illustrative graphic designs.
How to spot it
'Adventure Wear' or 'Camel Trophy' with the camel logo.
Value signal
Moderate; 1990s Camel Trophy licensed clothing is a niche collectible.
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