Canada Goose
Toronto down-fill outerwear maker. Tags progress from the 'Snow Goose by Metro Sportswear' goose-in-flight emblem of the 1980s–90s, through the 'Expedition Clothing Outfitters' phase, to the iconic circular Arctic Program crest.
- Origin
- Canada
- Founded
- 1957
- Category
- Outdoor & Heritage
- Documented eras
- 3
How Canada Goose labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1985–1999
Snow Goose Metro Tags
The earliest Canada Goose label: 'Snow Goose by Metro Sportswear' with a stylised goose-in-flight outline and 'Made in Canada'.
- 'Snow Goose by/par Metro Sportswear' wording.
- Stylised goose-in-flight outline.
- 'Made in Canada' prominently displayed.
How to spot it
'Snow Goose' and 'Metro Sportswear' — the pre-rebrand tag.
Value signal
Very strong; Snow Goose-era pieces are the most collectible Canada Goose.
2000–2009
Arctic Program Expedition Tags
The 'Arctic Program' circular crest alongside 'Expedition Clothing Outfitters'; the Canadian flag remains prominent.
- Circular Arctic Program crest.
- 'Expedition Clothing Outfitters' tagline.
- Canadian flag for national pride.
- Modern font styles.
How to spot it
Arctic Program crest with 'Expedition Clothing Outfitters' tagline.
Value signal
Strong; early Arctic Program pieces have collector appeal.
2010–present
Refined Arctic Program Tags
The Arctic Program crest is refined to a bolder, more consistent design; comprehensive warranty and care information added.
- Refined bold Arctic Program crest.
- Comprehensive warranty information.
- Clear Canadian origin emphasis.
How to spot it
Bold circular Arctic Program crest with warranty information.
Value signal
Strong; genuine Canada Goose commands significant resale.