Carole Little
Los Angeles womenswear brand behind the 'CL' monogram. Tags reading 'Carole Little for Saint-Tropez West' mark the 1970s–80s; the black rectangular tag with the stacked 'CL' above 'Carole Little' in bold sans-serif defines the 1990s.
- Origin
- USA
- Founded
- 1975
- Category
- Designer & Casual
- Documented eras
- 4
How Carole Little labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1975–1979
Saint-Tropez West Serif Tags
'Carole Little for Saint-Tropez West' in bold serif lettering on dark fabric with white text and care instructions.
- 'Carole Little for Saint-Tropez West' wording.
- Bold serif lettering.
- Dark fabric tag with white text.
- Care and fabric-content instructions.
How to spot it
'For Saint-Tropez West' wording — the founding collaboration label.
Value signal
Strong; Saint-Tropez West collaboration pieces are the most collectible.
1980–1989
Modernised Serif Silk Tags
Modernised serif 'Carole Little' logo; Saint-Tropez West sub-branding retained on premium silk pieces; black-and-white contrast.
- Modernised 'Carole Little' serif logo.
- 'for Saint-Tropez West' retained on premium silk pieces.
- Black-and-white contrast tag design.
How to spot it
Modernised serif tag, sometimes with silk-specific sub-branding.
Value signal
Strong.
1990–1999
CL Monogram Black Tags
The iconic stacked 'CL' monogram above 'Carole Little' in bold sans-serif on a black rectangular tag; 'Carole Little Sport' and 'Petites' sub-lines appear.
- Stacked 'CL' monogram above 'Carole Little' bold sans-serif.
- Black rectangular tag with white text.
- 'Carole Little Sport' and 'Petites' sub-lines.
How to spot it
Stacked 'CL' monogram on a black tag — the defining 1990s Carole Little label.
Value signal
Strong; the 1990s CL monogram tag is the most recognised.
2000–present
Minimal CL Logo Tags
Minimal focus on the 'CL' logo; black fabric with silver/white lettering; knitwear and petite-line specific tags.
- Larger 'CL' logo with minimal additional text.
- Black fabric with silver or white lettering.
- Line-specific tags for knitwear and petites.
How to spot it
Dominant 'CL' logo on a dark tag — the 2000s minimalist version.
Value signal
Moderate.