Charles Tyrwhitt
Jermyn Street shirtmaker. Tags with 'Charles Tyrwhitt' in classic serif and 'Jermyn Street London' underneath mark the 1990s; bolder fonts with the street address identify the 2000s; sans-serif marks the 2010s.
- Origin
- England
- Founded
- 1986
- Category
- Designer & Casual
- Documented eras
- 3
How Charles Tyrwhitt labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1990–1999
1990s Jermyn Street Tags
Rectangular tags featuring the Charles Tyrwhitt logo with 'Jermyn Street London' underneath. The classic serif font establishes the Jermyn Street shirtmaker identity.
- 'Charles Tyrwhitt' in classic serif font.
- 'Jermyn Street London' text below the brand name.
- Rectangular cream or white tags.
How to spot it
Classic serif + 'Jermyn Street London' = 1990s Tyrwhitt.
Value signal
Lower.
2000–2009
2000s Refined Bold Tags
Tags continue the Charles Tyrwhitt logo but with a refined presentation and clearer, bolder fonts. Classic styling is maintained while the layout becomes more polished.
- Clearer bolder 'Charles Tyrwhitt' font.
- More polished layout than 1990s version.
- 'Jermyn Street London' retained.
How to spot it
Bolder refined serif with 'Jermyn Street' = 2000s Tyrwhitt.
Value signal
Lower.
2010–present
2010s Sans-Serif Modern Tags
Continues to feature 'Charles Tyrwhitt' but uses a sans-serif font, indicating a move toward contemporary branding. Color variants used for different product lines.
- Sans-serif 'Charles Tyrwhitt' indicating contemporary rebrand.
- Color variants for different product lines.
- Modern minimalist rectangular format.
How to spot it
Sans-serif Tyrwhitt tag = 2010s contemporary version.
Value signal
Lower.