Chloe
Parisian ready-to-wear house founded by Gaby Aghion. Simple italic 'Chloe' script in serif marks the 1970s–80s; a cleaner modern serif with 'Paris' marks the 1990s–2000s; the accent-free logo identifies post-2010 pieces.
- Origin
- France
- Founded
- 1952
- Category
- High Fashion
- Documented eras
- 4
How Chloe labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1970–1979
1970s Italic Script Tags
Simple italic 'Chloe' script in classic serif on cream or white tags. The understated typography reflects the French ready-to-wear house's refined but accessible positioning.
- Italic 'Chloe' in classic serif script.
- Cream or white rectangular tags.
- No additional graphics — text-only design.
How to spot it
Italic lowercase serif 'Chloe' = 1970s ready-to-wear piece.
Value signal
High — 1970s Chloe with Karl Lagerfeld association is collectible.
1980–1989
1980s Clean Serif Paris Tags
Clean serif 'Chloe' with 'Paris' added below the brand name. Tags maintain the minimalist elegance but add the Parisian origin marker to the rectangular format.
- 'Chloe' in clean serif with 'Paris' below.
- Minimalist rectangular white or cream tags.
- Parisian origin marker distinguishes the 1980s output.
How to spot it
'Chloe Paris' on a clean serif tag = 1980s piece.
Value signal
High.
1990–1999
1990s Modern Serif Tags
Modern refined serif in a cleaner format. The Chloe logotype becomes more standardised and bolder, while retaining its feminine character.
- More standardised, bolder serif logotype.
- Cleaner more modern rectangular tags.
- Retained feminine character of the brand.
How to spot it
Bolder standardised 'Chloe' serif = 1990s updated logotype.
Value signal
Moderate to high.
2000–2009
2000s Contemporary Tags
Contemporary layouts with clean typography. Tags reflect the brand's evolution under different creative directors in the 2000s, with a more polished modern presentation.
- Clean contemporary typography.
- More polished modern tag construction.
- Varied tag formats reflecting different creative eras.
How to spot it
Polished contemporary 'Chloe' tag = 2000s.
Value signal
Moderate.