Christian Dior
Parisian couture maison. Decades of near-unchanging serif wordmark mean sub-lines (Miss Dior, Dior Boutique) and the arrival of sizing in the 1990s do the dating.
- Origin
- France
- Founded
- 1946
- Category
- High Fashion
- Documented eras
- 7
How Christian Dior labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1950–1959
Full-Name Pointed Tags
Nearly all tags from the 1950s use the full 'Christian Dior' name on white rectangles, sometimes with pointed ends, black text, often naming Paris, New York or London — and no sizing.
- Nearly all the tags, starting from the 1950s, use the full Christian Dior name and logo
- They were white rectangles, sometimes with pointed ends
- The text is black
- Many of the tags refer to cities which are fashion capitols such as Paris, New York, and London
- These tags, like many Dior tags until the 1990s, did not include sizing information
How to spot it
The full 'Christian Dior' name, no sizing, fashion-capital wording.
Value signal
Rare and collector-grade; 1950s Dior is couture-era.
1960–1969
Sub-Brand Launch Tags
Sub-brands like Miss Dior and Dior Boutique launched; tags kept the shape but used new colours and fonts, and France or England make dominated.
- Many sub brands such as Miss Dior, Dior Boutique, Monsieur X and Chapeaux launched in the 1960s
- Generally, tags remained the same shape and size, however some other colours and different font were used, especially for the sub brands
- The current Dior logo was also used on some neck tags in the 1960s, however they can easily be distinguished from new ones as they include a lot more information
- Up until the 1990s, the vast majority of Dior was either manufactured in France or England
How to spot it
Sub-brand wording (Miss Dior, Boutique) on a 60s tag.
Value signal
Strong; 60s Dior has steady collector demand.
1970–1979
Grey-Thread Logo Tags
Tags nearly always carry the logo at the top, many switching to grey or silver thread, on white rectangles.
- These tags nearly always have the logo at the top
- Many of them started using a grey or silver thread for the text
- They were white rectangles, with some exceptions for sub brands such as Miss Dior
How to spot it
Grey or silver thread text, logo at the top.
Value signal
Desirable; 70s Dior is a sought era.
1980–1989
Uniform Black-Text Tags
Tags became uniform in size and shape with black text, carrying less production and composition detail.
- The tags started to become more uniform in design
- A consistent size and shape were used for the tags
- With the text being black
- They stopped including as much information about production country and composition
How to spot it
A uniform black-text tag with minimal detail.
Value signal
Solid; condition- and authentication-driven.
1990–1999
Loop Tags, Sizing Arrives
Loop tags were introduced, often carrying sizing or a size tab; composition and care labels appeared, the sewn-in text frequently pixelated.
- Loop tags were introduced in the 1990s
- They often had the sizing on them or on an extra tab attached to them
- Extra labels with composition and care information started to be included
- The text on these was often sewn in and is pixelated as a result
How to spot it
A loop tag — and the first appearance of sizing.
Value signal
Solid 90s vintage; value tracks condition.
2000–2009
Dior Sports & Size Tabs
Christian Dior Sports circulated widely; loop tags were used but largely retired after this decade, sizing on an attached neck tab.
- Christian Dior sports started to circulate a lot more in the 2000s
- Loop tags were also used in the 2000s, but generally stopped being used after this time
- Sizing is attached on an extra tab on the neck tag
How to spot it
A neck-tab size indicator, sometimes 'Dior Sports'.
Value signal
Common; the Galliano-era pieces draw strong demand.
2010–2019
Capitalised 'DIOR' Tags
Recent tags carry the all-capital logo in silver on a white rectangle, sewn in only at the corners, with sizing on a small tab and polyester wash tags.
- Recent Dior tags include the new logo, which is all capitalised
- The text is silver on a white rectangle
- And it is only sewn in on the corners
- Sizing and other information is included on a small tab and polyester wash tags at the waist as pictured
How to spot it
The all-capital 'DIOR' in silver, corner-sewn.
Value signal
Modern; priced on the piece.