Coldwater Creek
Idaho women's catalog retailer. Tags with 'Coldwater Creek' in serif and a wavy underline swoosh mark the 1990s; off-white or beige tags with an embroidered top edge define the 2000s.
- Origin
- USA
- Founded
- 1984
- Category
- Designer & Casual
- Documented eras
- 2
How Coldwater Creek labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1990–1999
1990s Swoosh Underline Tags
Rectangular tags with the Coldwater Creek logo in a distinctive serif font. The signature wavy underline swoosh beneath the text symbolises a creek and is the primary identifier.
- 'Coldwater Creek' in distinctive serif font.
- Wavy underline swoosh beneath the text.
- Clean rectangular tags in white or cream.
How to spot it
Serif 'Coldwater Creek' + wavy underline swoosh = 1990s piece.
Value signal
Lower.
2000–2014
2000s Embroidered Top-Edge Tags
Introduction of more varied tag colors including beige and off-white. Tags often feature a distinct embroidered pattern along the top edge, adding craft texture to the catalog brand's identity.
- Beige or off-white tag colors.
- Embroidered decorative pattern along top edge.
- Font slightly bolder than 1990s version.
How to spot it
Embroidered top-edge pattern on a Coldwater Creek tag = 2000s.
Value signal
Lower.