Colmar
Italian ski and sportswear brand from Monza. Bright colorful tags with the star emblem and bold lettering mark the 1980s; streamlined bold serif with the Colmar logo on darker backgrounds defines the 1990s–2000s.
- Origin
- Italy
- Founded
- 1923
- Category
- Athletic & Streetwear
- Documented eras
- 4
How Colmar labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1980–1989
1980s Star Emblem Color Tags
Bright colorful designs often featuring the prominent Colmar star emblem with bold lettering. Tags reflect the vibrant aesthetic of 1980s ski and sportswear branding.
- Prominent star emblem in bright colors.
- Bold colorful lettering.
- Rectangular tags reflecting 1980s sportswear energy.
How to spot it
Bright star emblem with colorful lettering = 1980s Colmar.
Value signal
Moderate — 1980s Italian ski brands have growing collector interest.
1990–1999
1990s Bold Serif Logo Tags
More simplified and streamlined designs compared to the 1980s. Bold serif lettering with the Colmar logo prominently displayed. A refined Italian sportswear identity.
- Bold serif 'Colmar' lettering.
- Simplified design compared to 1980s.
- Colmar star logo retained but cleaner presentation.
How to spot it
Simplified bold serif Colmar tag = 1990s.
Value signal
Moderate.
2000–2009
2000s Modern Dark Tags
Introduction of more modern sleek designs with darker colors. Tags frequently include the classic Colmar logo with updated typography reflecting the shift toward premium outdoor positioning.
- Modern sleek design with darker color palette.
- Classic Colmar logo with updated typography.
- Premium outdoor sportswear positioning in tag text.
How to spot it
Dark-palette modern Colmar tag = 2000s.
Value signal
Lower.
2010–present
2010s Contemporary Tags
Continued evolution toward modern aesthetics with a mix of traditional and contemporary elements. Variety of tag styles including woven and printed, reflecting diverse product categories.
- Mix of traditional and contemporary design elements.
- Both woven and printed tag formats.
- Varied styles across product categories.
How to spot it
Mixed traditional-contemporary Colmar tag = 2010s.
Value signal
Lower.