Conte of Florence
Italian sportswear brand. The red 'C' with a fleur-de-lis symbol is the signature logo; navy tags with white cursive lettering mark the 1990s; black or navy backgrounds with bolder contemporary fonts identify the 2000s.
- Origin
- Italy
- Founded
- 1975
- Category
- Designer & Casual
- Documented eras
- 3
How Conte of Florence labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1980–1989
1980s Cursive Italia Tags
Early use of elegant cursive font for the 'Conte of Florence' branding. The logo often features a red 'C' with a fleur-de-lis symbol inside, emphasizing Italian roots. Some tags include 'ITALY' or 'Made in Italy'.
- Elegant cursive 'Conte of Florence' font.
- Red 'C' with fleur-de-lis symbol as signature logo.
- 'Made in Italy' or 'ITALY' indicator.
How to spot it
Red 'C' with fleur-de-lis on a cursive tag = 1980s Conte of Florence.
Value signal
Moderate.
1990–1999
1990s Navy Blue Cursive Tags
More varied tag designs, often featuring navy blue tags with white cursive lettering. The 'C' logo with fleur-de-lis remains central, often in red or black.
- Navy blue tags with white cursive lettering.
- 'C' with fleur-de-lis in red or black.
- Color contrast adds visual impact.
How to spot it
Navy blue background with white cursive 'Conte of Florence' = 1990s.
Value signal
Moderate.
2000–2009
2000s Modern Dark Tags
Modernized look with more variation in tag colors, such as black or navy backgrounds with contrasting cursive text. The iconic 'C' with fleur-de-lis remains present with a bolder, more contemporary font.
- Black or navy backgrounds with contrasting text.
- Bolder contemporary version of fleur-de-lis 'C' logo.
- More varied modern tag design.
How to spot it
Black background + bolder 'C' logo = 2000s Conte of Florence.
Value signal
Lower.