C.P. Company
Italian avant-garde sportswear label founded in 1971 by Massimo Osti in Bologna as Chester Perry, rebranded C.P. Company in 1978 after legal disputes with established British labels. Labels and tags reading 'Chester Perry' identify pre-1978 pieces; 'C.P. Company' with garment-dye numbering and goggle-detail hardware marks the 1980s–90s output most sought by collectors.
- Origin
- Italy
- Founded
- 1971
- Category
- Outerwear & Military
- Documented eras
- 5
How C.P. Company labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1970–1979
1970s vintage CP Company tags
Reflects the “Chester Perry” branding Square tags featuring bold serif lettering.
- Reflects the “Chester Perry” branding.
- Square tags featuring bold serif lettering.
- Sometimes accompanied by a smaller size tag.
How to spot it
Reflects the “Chester Perry” branding — confirms this label era.
Value signal
Solid vintage interest; 1970s pieces in clean condition attract steady demand.
1980–1989
1980s vintage CP Company tags
Rebranded to “C.P. Company,” often with “Ideas from Massimo Osti Square or rectangular tags with bold lettering.
- Rebranded to “C.P. Company,” often with “Ideas from Massimo Osti.
- Square or rectangular tags with bold lettering.
- Occasionally includes an illustration of a worker or size indicators.
How to spot it
Rebranded to “C.P. Company,” often with “Ideas from Massimo Osti — confirms this label era.
Value signal
Good vintage demand; 1980s label detail is a key value driver.
1990–1999
1990s vintage CP Company tags
Rectangular tags featuring the C.P. Company logo Commonly paired with descriptors like “Ideas from Massimo Osti.”.
- Rectangular tags featuring the C.P. Company logo.
- Commonly paired with descriptors like “Ideas from Massimo Osti.”.
- Often features size indicators, sometimes separate from the main tag.
How to spot it
Rectangular tags featuring the C.P. Company logo — confirms this label era.
Value signal
Moderate collector interest; condition and completeness determine value.
2000–2009
2000s vintage CP Company tags
More modern look with darker colors Loop tags introduced for the first time.
- More modern look with darker colors.
- Loop tags introduced for the first time.
- Bold serif lettering remains, often paired with size information on a separate tag.
How to spot it
More modern look with darker colors — confirms this label era.
Value signal
Entry-level vintage; value driven by brand recognition and condition.
2010–2019
2010s vintage CP Company tags
Modern layouts while retaining the classic logo Additional styles and layouts introduced.
- Modern layouts while retaining the classic logo.
- Additional styles and layouts introduced.
- Uses a variety of colors and materials for tags.
- Identifying vintage C.P. Company garments requires attention to logos, tags, and their distinctive styles. The logo and neck tags provide valuable clues, but knowing the unique designs and collections is crucial. Whether it’s a Mille Miglia jacket or an Urban Protection piece, C.P. Company continues to influence fashion today.
How to spot it
Modern layouts while retaining the classic logo — confirms this label era.
Value signal
Entry-level vintage; value driven by brand recognition and condition.