Daks
London tailoring house behind the self-supporting trouser waistband. 1940s tags use utilitarian fonts with 'Made in England'; 'Simpson Tailored' or 'Simpson London Tailored' identifies 1950s–80s pieces; 'London New York' marks the 1970s international era.
- Origin
- England
- Founded
- 1894
- Category
- Designer & Casual
- Documented eras
- 7
How Daks labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1940–1949
1940s Utilitarian Wartime Tags
Simple, utilitarian design reflecting wartime austerity. Basic fonts with minimal decoration. Often includes 'Made in England' or similar text.
- Simple utilitarian design.
- Basic fonts with minimal decoration.
- 'Made in England' indicator.
How to spot it
Utilitarian minimal 'Daks' with 'Made in England' = 1940s wartime.
Value signal
High — 1940s Daks with wartime provenance is collectible.
1950–1959
1950s Simpson Tailored Tags
More detailed and decorative compared to the 1940s. Introduction of bolder fonts and colors. Often includes 'Simpson Tailored' as a descriptor identifying the Simpsons of Piccadilly parent company.
- Bolder fonts and colors compared to 1940s.
- 'Simpson Tailored' descriptor text.
- More decorative detail than wartime austerity.
How to spot it
'Simpson Tailored' on a Daks tag = 1950s post-war era.
Value signal
High.
1960–1969
1960s Modernized Logo Tags
Modernized fonts reflecting the era's design trends. Use of tags that highlight fabric composition. Some tags include the iconic 'Daks' logo in bold letters.
- Modernized fonts.
- Fabric composition highlighted on tags.
- Iconic 'Daks' logo in bold letters.
How to spot it
Bold 'Daks' logo with fabric composition = 1960s.
Value signal
Moderate to high.
1970–1979
1970s London New York Tags
Introduction of vibrant colors and more intricate designs. Tags often feature detailed stitching and fabric blends. Includes 'London New York' to emphasize international presence.
- Vibrant colors and intricate designs.
- Detailed stitching and fabric blend indicators.
- 'London New York' international identity text.
How to spot it
'London New York' on a Daks tag = 1970s international era.
Value signal
Moderate.
1980–1989
1980s Simpson London Tailored Tags
Bold and colorful designs reflecting the fashion of the era. Use of mixed materials like wool and polyester blends. Prominent 'Simpson London Tailored' text.
- Bold colorful designs.
- Wool and polyester blend material indicators.
- 'Simpson London Tailored' text.
How to spot it
'Simpson London Tailored' on bold colorful Daks tag = 1980s.
Value signal
Moderate.
1990–1999
1990s Minimalist Sleek Tags
Return to more minimalist and sleek designs. Focus on high-quality materials with clear fabric composition. Tags feature simple fonts and logos.
- Minimalist sleek design.
- High-quality material focus with clear fabric composition.
- Simple fonts and logos.
How to spot it
Minimalist sleek 'Daks' tag = 1990s.
Value signal
Moderate.
2000–present
2000s Loop Tag Modern Tags
Modernized look with a blend of classic and contemporary elements. Introduction of loop tags for added durability. Bold fonts paired with clean, clear designs.
- Loop tags introduced for added durability.
- Blend of classic and contemporary elements.
- Bold fonts with clean clear designs.
How to spot it
Loop tag format on a 'Daks' label = 2000s modern era.
Value signal
Lower.