Dana Buchman
New York career-dressing brand spun off from Liz Claiborne. 1980s tags use neutral serif with 'DANA BUCHMAN' in caps; 1990s introduce italic fonts; 2000s add colorful backgrounds with variable font sizing; 2010s adopt softer modern pastels.
- Origin
- USA
- Founded
- 1987
- Category
- Designer & Casual
- Documented eras
- 4
How Dana Buchman labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1987–1989
1980s Simple Serif Tags
Simple, serif-style fonts. Tag colors are neutral or pale such as white or cream, with contrasting bold letters. 'DANA BUCHMAN' in capital letters.
- Simple serif 'DANA BUCHMAN' in capital letters.
- Neutral pale tag colors — white or cream.
- Contrasting bold lettering.
How to spot it
Simple serif 'DANA BUCHMAN' in caps on pale tag = 1980s founding era.
Value signal
Moderate.
1990–1999
1990s Italic Upscale Tags
Bold text with more varied styles between tags. Some feature elegant italicized fonts indicating a shift toward a more upscale presentation. Dark brown or black tags with gold text on some versions.
- Elegant italic font on some tags.
- Dark brown or black tags with gold text.
- Upscale presentation shift.
How to spot it
Italic 'Dana Buchman' or dark tag with gold text = 1990s.
Value signal
Moderate.
2000–2009
2000s Colorful Background Tags
Introduction of more colorful backgrounds such as black, brown, and pastel shades. Fonts vary in size with 'DANA' sometimes more pronounced. More complex tag layouts.
- Colorful backgrounds — black, brown, pastels.
- Variable font sizing emphasizing 'DANA'.
- More complex tag layouts.
How to spot it
Colorful background with variable font sizing = 2000s Dana Buchman.
Value signal
Lower.
2010–present
2010s Modern Pastel Tags
Modern, clean, and refined designs with lighter fabric choices. Softer pastel colors making an appearance alongside classic black and white. Contemporary refined typography.
- Softer pastel colors and lighter fabric tags.
- Contemporary refined typography.
- Classic black and white alongside new pastels.
How to spot it
Soft pastel 'Dana Buchman' tag = 2010s final era.
Value signal
Lower.