Desigual
Barcelona-born eclectic fashion brand. 1990s tags use bold colorful designs with intricate patterns mirroring the clothes; 2000s introduce standardized size formats; 2010s present a more sophisticated typographic approach while retaining the eclectic character.
- Origin
- Spain
- Founded
- 1984
- Category
- Designer & Casual
- Documented eras
- 3
How Desigual labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1990–1999
1990s Bold Pattern Tags
Bold, colorful designs reflecting the brand's playful and eclectic style. Tags often feature intricate patterns and vibrant colors. Large, prominent 'Desigual' text.
- Bold colorful designs with intricate patterns.
- Vibrant colors matching the brand's aesthetic.
- Large prominent 'Desigual' text.
How to spot it
Bold colorful patterned 'Desigual' tag = 1990s founding era.
Value signal
Moderate.
2000–2009
2000s Standardized Bold Tags
Continued use of bold colors and patterns. Introduction of standardized size indicators in a more standardized format. Tags start to incorporate more detailed product information.
- Bold colors and patterns continued.
- Standardized size indicator format.
- More detailed product information added.
How to spot it
Bold patterned tag with standardized sizing = 2000s Desigual.
Value signal
Moderate.
2010–present
2010s Sophisticated Typography Tags
Modernized layout with a mix of bold and subtle design elements. Greater variety in tag shapes and sizes with more sophisticated typography. The brand logo in a more minimalistic treatment.
- Mix of bold and subtle design elements.
- Greater variety in tag shapes and sizes.
- More sophisticated minimalistic logo treatment.
How to spot it
More sophisticated minimalistic Desigual logo = 2010s.
Value signal
Lower.