Donnay
Belgian sporting goods brand. 1990s tags carry 'Donnay essentials' in bold modern fonts with size indicators; 2000s adopt loop tags and muted darker colors; 2010s use varied materials with a sleek contemporary logo.
- Origin
- Belgium
- Founded
- 1925
- Category
- Athletic & Streetwear
- Documented eras
- 3
How Donnay labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1990–1999
1990s Essentials Bold Tags
Rectangular tags with the 'Donnay essentials' branding. Bold, modern fonts and colors, often with size indicators on separate small tags. Additional text indicating garment type.
- 'Donnay essentials' branding on rectangular tags.
- Bold modern fonts and colors.
- Size indicators on separate small tags.
How to spot it
'Donnay essentials' text on bold rectangular tag = 1990s.
Value signal
Lower.
2000–2009
2000s Loop Tag Dark Tags
Modern look with darker, more muted color schemes. Introduction of loop tags and more minimalist design elements. Size information often included on the same tag.
- Darker muted color schemes.
- Loop tags introduced.
- Minimalist design elements.
How to spot it
Loop tag + darker colors on a Donnay tag = 2000s.
Value signal
Lower.
2010–present
2010s Sleek Modern Tags
Modern layouts with a sleek design, retaining the classic Donnay logo. Use of various colors and materials for tags reflecting contemporary trends. More detailed garment information.
- Sleek design retaining the classic Donnay logo.
- Various colors and modern materials.
- More detailed garment information.
How to spot it
Sleek modern Donnay logo with varied colors = 2010s.
Value signal
Lower.