Ed Hardy
Tattoo-inspired streetwear by Don Ed Hardy and Christian Audigier. Early 2000s tags show 'Ed Hardy by Christian Audigier' in gothic script with tiger and skull motifs; 'Genuine' in red gothic lettering and 'HOLLYWOOD' are the key 2000s identifiers.
- Origin
- USA
- Founded
- 2002
- Category
- Athletic & Streetwear
- Documented eras
- 2
How Ed Hardy labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
2002–2009
2000s Original Audigier Era Tags
The peak Ed Hardy era. Christian Audigier's collaboration with tattoo artist Don Ed Hardy produced the most iconic and collectible tags with full gothic branding.
- 'Ed Hardy by Christian Audigier' in gothic script.
- Tiger and skull motif graphics on tag.
- 'Genuine' in bold red gothic lettering.
- 'HOLLYWOOD' and 'www.donedhardy.com' on label.
- Rectangular tag with colorful tattoo-style prints.
How to spot it
'By Christian Audigier' + gothic skull or tiger graphics = 2000s peak era.
Value signal
High — original Audigier-era Ed Hardy pieces are now prime Y2K collectibles.
2010–2019
2010s Post-Audigier Tags
After Christian Audigier's influence waned, Ed Hardy tags simplified. The gothic excess was toned down as the brand tried to distance itself from its oversaturated image.
- Simpler tag without full Audigier attribution.
- Retained skull or tiger graphics but subdued.
- More standard care label format.
How to spot it
Ed Hardy tag without 'by Christian Audigier' = 2010s revival era.
Value signal
Moderate — less coveted than the original era.