Eddie Bauer
Seattle outdoor outfitter and patentee of the quilted down jacket. The founder's script signature and 'Since 1920' wording date its pieces.
- Origin
- USA
- Founded
- 1920
- Category
- Outdoor & Heritage
- Documented eras
- 3
How Eddie Bauer labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1990–1999
'Since 1920' Goose-Down Tags
A range of designs from simple 'Since 1920' labels to mountain graphics, often specifying 'Genuine Quality' and 'Goose Down', with 'Original Outdoor Outfitter' wording.
- Features a range of designs, from simple “Since 1920” labels to more elaborate ones with mountains and the logo.
- Tags often specify the type of material used, such as “Genuine Quality” and “Goose Down.”
- Some tags emphasize the “Original Outdoor Outfitter” slogan and include size information.
How to spot it
'Since 1920' with 'Goose Down' or mountain graphics.
Value signal
Strong; 90s Eddie Bauer down pieces have a steady following.
2000–2009
Mountain-Graphic Heritage Tags
Tags still show 'Since 1920', highlight the outdoor heritage with mountain graphics and a quality guarantee, made in Mexico, China or Bangladesh.
- Tags still display the “Since 1920” insignia prominently.
- Often highlight the outdoor heritage, with mountain graphics and “Finest Quality Clothing 100% Guaranteed” messaging.
- Labels continue to show size information, production details, and manufacturing locations like Mexico, China, and Bangladesh.
How to spot it
Mountain graphics with 'Since 1920'.
Value signal
Common; condition-driven resale.
2010–2019
Line-Coded Modern Tags
Modern tags with updated fonts and line identifiers — 'Legend', 'EBTEK', 'Sport' — in the recognisable green, keeping the 'Original Outdoor Outfitter' heritage.
- Modern tags prominently feature the “Eddie Bauer” logo with updated font styles.
- Use of additional identifiers like “Legend,” “EBTEK,” and “Sport” to represent different lines.
- Incorporate distinctive colors, such as the recognizable green, and emphasize the “Original Outdoor Outfitter” heritage.
How to spot it
Line codes like 'EBTEK' on a modern tag.
Value signal
Modern; priced on the piece.