Escada

How Escada labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.

1. 1978–1989

   1980s Founding Double-E Tags

   Margaretha Ley launched Escada in 1978 with a bold luxury aesthetic. The distinctive double-E emblem was established from the start.

   
   • Double-E emblem above bold 'ESCADA' in caps.
   • Black and gold luxury tag aesthetic.
   • 'Made in Germany' or 'West Germany' on label.

   How to spot it

   Double-E emblem + 'ESCADA' + 'West Germany' = 1980s founding era.

   Value signal

   Very high — 1980s Escada with Margaretha Ley's original designs are extremely collectible.

2. 1990–1999

   1990s Luxury Expansion Tags

   Post-Margaretha Ley era (she died in 1992). The brand continued under new leadership. Tags expanded to include sub-lines.

   
   • Double-E emblem retained.
   • Sub-lines like 'Escada Sport' have distinct tags.
   • Updated 'Made in Germany' (no longer 'West Germany').

   How to spot it

   Escada Sport or other sub-line tag = post-1992 piece.

   Value signal

   High — post-founding but still classic Escada.

3. 2000–2009

   2000s Streamlined Tags

   2000s Escada tags became more streamlined, moving away from the double-E emblem toward a clean wordmark.

   
   • Transition from double-E emblem to wordmark.
   • Cleaner typographic label.
   • Multi-language care labels.

   How to spot it

   Wordmark without double-E = 2000s transition era.

   Value signal

   Moderate — strong brand but less iconic than founding pieces.

4. 2010–2020

   2010s Modern Minimalist Tags

   Contemporary Escada tags are fully minimalist, with the brand name in a clean sans-serif or light serif.

   
   • Minimalist wordmark design.
   • Standard luxury care label format.
   • QR or barcode authentication elements.

   How to spot it

   Fully minimal 'ESCADA' wordmark = 2010s.

   Value signal

   Moderate — current era luxury.