Evan Picone
American women's sportswear brand by Charles Evans and Joseph Picone. 1950s-60s tags show 'Evan-Picone' in classic serif with a triangular emblem; 1970s-80s become more graphic; 1990s-2000s adopt streamlined sans-serif.
- Origin
- USA
- Founded
- 1949
- Category
- Designer & Casual
- Documented eras
- 5
How Evan Picone labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1950–1959
1950s Founding Tags
Charles Evans and Joseph Picone launched their partnership in 1949 at Fifth Avenue and East 46th Street. Early tags are simple with the brand name and triangular emblem.
- 'Evan-Picone' in classic serif capitals.
- Stylized triangular emblem to the left of brand name.
- Formal and sophisticated luxury appearance.
How to spot it
Triangular emblem + serif 'Evan-Picone' = 1950s founding era.
Value signal
Very high — earliest Evan-Picone tags are rare collector pieces.
1960–1969
1960s Revlon Era Tags
Revlon acquired Evan-Picone for $12 million in 1962, though Picone later repurchased. Tags reflect continued high-quality sportswear identity.
- Refined serif lettering.
- High-quality garment construction.
- Iconic fly-front skirt designs.
How to spot it
Polished serif tag from the Revlon acquisition era = 1960s.
Value signal
High — 1960s Mary Tyler Moore-era pieces are coveted.
1970–1979
1970s Television Era Tags
Evan-Picone dressed Mary Tyler Moore in her 1970s series, cementing the brand's status as the working woman's staple.
- Updated graphic elements on tag.
- Mary Tyler Moore-era fashion associations.
- Women's career sportswear focus.
How to spot it
Graphic-updated Evan-Picone tag = 1970s TV association era.
Value signal
High — Mary Tyler Moore connection raises desirability.
1980–1989
1980s Career Attire Tags
Jones Apparel Group acquired Evan-Picone. The brand pivoted from casual sportswear to sophisticated career attire for the power-dressing decade.
- Career-fashion tag aesthetic.
- Jones Apparel Group corporate format.
- Shift to formal career attire branding.
How to spot it
Jones Apparel attribution or career-focused sub-label = 1980s.
Value signal
Moderate — power-dressing era pieces have growing collector interest.
1990–2010
1990s–2000s Streamlined Tags
Later Evan-Picone tags under Jones Apparel adopt a streamlined sans-serif format. The brand remained a department-store staple.
- Streamlined sans-serif lettering.
- Standard department-store tag format.
- Reduced graphic emblem.
How to spot it
Sans-serif 'Evan Picone' without triangular emblem = 1990s–2000s.
Value signal
Low to moderate.