Everlast
New York boxing-equipment maker, the 'Choice of Champions'. 'Made in U.S.A.' serif tags mark the pieces before global production.
- Origin
- USA
- Founded
- 1910
- Category
- Athletic & Streetwear
- Documented eras
- 4
How Everlast labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1980–1989
Serif 'EVERLAST' USA Tags
Tags carry a simple bold serif 'EVERLAST' logo, commonly 'Made in U.S.A.', some adding 'Choice of Champions'.
- Tags predominantly feature a simple “EVERLAST” logo in bold serif lettering.
- Made in U.S.A. is commonly indicated on the tags.
- Some tags include additional descriptors like “Choice of Champions.”
How to spot it
Bold serif 'EVERLAST' with 'Made in U.S.A.'
Value signal
Strong; 80s USA-made Everlast is a sought era.
1990–1999
Coloured-Ground Serif Tags
The bold serif 'EVERLAST' continues with varied background colours, size indicators added to the same tag, still often 'Made in U.S.A.'
- Tags still use the bold serif “EVERLAST” logo but start incorporating different background colors.
- Introduction of size indicators on the same tag.
- Made in U.S.A. is still a common marker, along with more diverse font styles and tag materials.
How to spot it
Serif 'EVERLAST' on a coloured ground, USA-made.
Value signal
Solid 90s vintage; boxing-heritage demand is steady.
2000–2009
Dark 'E'-Emblem Tags
More modern designs in darker colours with the added Everlast 'E' emblem, size and origin clearly indicated, some carrying slogans like 'Greatness is within'.
- Tags begin to feature more modern designs, with darker colors and additional logos like the Everlast “E.
- Size and country of origin are clearly indicated.
- Tags might include motivational slogans like “Greatness is within.”
How to spot it
Darker tags with the Everlast 'E' emblem.
Value signal
Common; modest resale.
2010–2019
Modern Multi-Country Tags
A very modern aesthetic with detailed care and safety text, vibrant colours and new 'E' logo styles, made across various countries.
- Tags display a very modern aesthetic with detailed care instructions and safety warnings.
- Use of vibrant colors and new logo designs, such as the Everlast “E” with different stylistic elements.
- Made in various countries, reflecting a global manufacturing presence.
How to spot it
Modern vibrant tags with detailed care text.
Value signal
Modern; priced on the piece.