Fendi
Roman fur-and-leather house famous for the Karl Lagerfeld 'Zucca' double-F. Tag colour and the shift to anti-counterfeit holograms date its pieces.
- Origin
- Italy
- Founded
- 1925
- Category
- High Fashion
- Documented eras
- 4
How Fendi labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1980–1989
'FENDI Roma' Thick-Fabric Tags
Tags carry a simple 'FENDI' or 'FENDI Roma' logo with minimal text, commonly black with gold or white lettering, on thick high-quality fabric.
- Tags often feature a simple “FENDI” or “FENDI Roma” logo with minimal additional text.
- Commonly black with gold or white lettering.
- Materials are typically high-quality, thick fabric labels.
How to spot it
A thick black tag, gold or white 'FENDI Roma'.
Value signal
Strong; 80s Fendi is a sought collector era.
1990–1999
Colourful 'FF' Tags
More colourful tags appeared, sometimes with the 'FF' Zucca logo, with size and country of make displayed more prominently and modern typography emerging.
- Introduction of more colorful tags, sometimes incorporating the iconic “FF” logo.
- Tags may include additional details like size and country of manufacture in a more prominent display.
- Occasionally, tags from this era show a transition to more modern typography and designs.
How to spot it
Colourful tags, often carrying the 'FF' logo.
Value signal
Strong; 90s Lagerfeld-era Fendi sells well.
2000–2009
Standardised 'Fendi Roma' Tags
Tags standardised on the 'Fendi Roma' logo across product lines, woven or printed by item type, with multilingual care and composition detail.
- Tags become more standardized with consistent use of the “Fendi Roma” logo across most product lines.
- Use of both woven and printed labels, depending on the item type.
- Integration of care instructions and fabric compositions in multiple languages.
How to spot it
A standardised 'Fendi Roma' woven or printed tag.
Value signal
Solid; condition- and authentication-driven.
2010–2019
Holographic Anti-Counterfeit Tags
Modern refined typography with holographic elements and microtext to deter counterfeiting, on black or white grounds with detailed product info.
- Modern tags with clearer, more refined typography and layout.
- Introduction of holographic elements and microtext to prevent counterfeiting.
- Frequent use of both black and white background tags, often with detailed product and brand information.
How to spot it
Holographic elements and microtext on the tag.
Value signal
Modern; priced on the piece.