Fred Perry
British tennis-and-terrace label built on the laurel wreath. 'Made in England' and the 'Sportswear' wording on bold green or blue tags point to its most collectible decades.
- Origin
- England
- Founded
- 1952
- Category
- Athletic & Streetwear
- Documented eras
- 5
How Fred Perry labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1970–1979
Bold 'Sportswear' Tags
Bold green, blue or black tags with contrasting text, frequently labelled 'Sportswear' and sometimes 'Made in Britain', with exact fibre detail.
- Bold color tags (green, blue, or black) with contrasting text.
- Commonly labeled as “Sportswear,” with some tags including “Made in Britain.”
- Materials and sizing often highlighted, sometimes specifying exact fiber compositions.
How to spot it
A bold-coloured 'Sportswear' tag, often 'Made in Britain'.
Value signal
Strong; 70s British-made Fred Perry is collector territory.
1980–1989
'Made in England' Wreath Tags
Distinctive blue or green tags, the laurel wreath prominent beside 'Made in England' or 'Made in Britain'.
- Distinctive blue or green tags often including “Sportswear” text.
- The laurel wreath logo remains prominent alongside “Made in England” or “Made in Britain.”
- Focus on material blends like acrylic and cotton or polyester blends.
How to spot it
The wreath logo with 'Made in England/Britain'.
Value signal
Desirable; English-made 80s pieces sell well.
1990–1999
Rectangular Wreath Tags
Rectangular dark blue or green tags reading 'Fred Perry Sportswear' with the wreath and letter sizing.
- Tags often rectangular, with “Fred Perry Sportswear” prominently displayed.
- Dark blue or green tags featuring the laurel wreath logo.
- Sizing information such as “Medium” or “Large” provided.
How to spot it
'Fred Perry Sportswear' on a dark rectangular tag.
Value signal
Solid 90s vintage; value tracks condition and fit.
2000–2009
Subdued Loop Tags
Rectangular tags with loop tags becoming common, in subdued navy or black, letter sizing often on a separate tag.
- Tags remain rectangular but with loop tags becoming more prevalent.
- Colors are more subdued, with navy or black dominating.
- Letter sizing, often separated from the primary tag, became common.
How to spot it
Navy or black loop tags with separate sizing.
Value signal
Common; modest resale.
2010–2019
Minimalist Black Tags
Minimalist black tags with 'Fred Perry' in white or a gold wreath, focused on international sizing.
- Minimalist design in terms of color and branding.
- Tags are typically black with “Fred Perry” in white text or the laurel wreath logo in gold.
- Focus on various international sizes and a clean, contemporary aesthetic.
How to spot it
A minimalist black tag with white text or gold wreath.
Value signal
Modern; priced on the piece.