FUBU
'For Us, By Us' — the Queens-born hip-hop label of the 1990s. 'Since 1992', USA manufacture, and the blocky logo mark its peak-era pieces.
- Origin
- USA
- Founded
- 1992
- Category
- Athletic & Streetwear
- Documented eras
- 3
How FUBU labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1992–1999
'Since 1992' USA-Made Tags
Tags often carry 'Since 1992' marking the founding year, commonly in bold high-contrast black, white and red, usually 'Made in USA'.
- Tags often include “Since 1992” which signifies the brand’s establishment year.
- Commonly seen in bold, high-contrast colors like black, white, and red.
- Usually made in the USA, prominently featured on the tags.
How to spot it
'Since 1992' wording with 'Made in USA'.
Value signal
Strong; 90s FUBU is a peak hip-hop-era collectible.
2000–2009
Platinum-Line Offshore Tags
More diverse make locations like India and China, varied fabrics including polyester blends, tags with the classic logo and new designs such as the 'Platinum FUBU' line.
- Introduction of more diverse manufacturing locations such as India and China.
- Tags may include varied fabrics like polyester blends, reflecting global textile trends.
- Feature both the classic FUBU logo and new designs, such as the “Platinum FUBU” line.
How to spot it
The classic logo or 'Platinum FUBU', offshore make.
Value signal
Solid; 2000s FUBU has a steady streetwear following.
2010–2019
Modernised Streamlined Tags
Modernised tags with updated fonts and streamlined designs, global production noting make in countries like El Salvador, mixing classic and new branding.
- Modernized tags with updated fonts and streamlined designs.
- Increased use of global production with tags indicating manufacturing in countries like El Salvador.
- Tags often display a mix of classic and new branding elements.
How to spot it
Streamlined modern tags with updated fonts.
Value signal
Modern; priced on the piece.