G-Star Raw
Amsterdam denim brand founded as 'Gap Star', known for raw untreated denim. The stylized 'G' emblem with blocky 'G-STAR RAW' lettering is consistent since 1989; minor proportional adjustments between decades are the only tag evolution.
- Origin
- Netherlands
- Founded
- 1989
- Category
- Athletic & Streetwear
- Documented eras
- 3
How G-Star Raw labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1989–1999
1989–1999 Founding Era Tags
G-Star launched as 'Gap Star' in 1989 before rebranding internationally. The consistent stylized G-emblem with blocky 'G-STAR RAW' was established from the start.
- Stylized 'G' emblem to left of brand name.
- Blocky, modern 'G-STAR RAW' lettering.
- Military-inspired design aesthetic.
How to spot it
Stylized G + 'G-STAR RAW' blocky font = 1989+ founding logo.
Value signal
High — earliest G-Star founding era tags.
2000–2009
2000s Global Expansion Tags
G-Star expanded globally in the 2000s, collaborating with artists like Liv Tyler and Pharrell Williams. Tags evolved with minor spacing adjustments.
- Refined G-emblem with updated proportions.
- Celebrity collaboration sub-labels.
- Sustainability-focused 'RAW for the Oceans' branding appears.
How to spot it
Updated G-emblem proportions = 2000s expansion era.
Value signal
Moderate — popular denim brand.
2010–2020
2010s Sustainability Era Tags
2010s G-Star introduced the 'RAW for the Oceans' sustainable denim collection with Pharrell Williams. Tags reflect the updated brand identity.
- Modern minimalist G-emblem.
- 'RAW for the Oceans' sub-labels on sustainable pieces.
- Global care label format.
How to spot it
'RAW for the Oceans' tag = 2010s sustainability era piece.
Value signal
Moderate.