T THRIFT TAG DIRECTORY
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Designer & Casual

Harari

Boho chic brand by Barbara Keller and Dan Harari, inspired by global travel and vintage fashion. 1990s-2000s tags feature a unique stylized animal emblem with checkerboard stitching and the brand name in an artistic irregular font.

Harari label
Origin
USA
Founded
1979
Category
Designer & Casual
Documented eras
2
Label timeline

How Harari labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.

  1. 1990–1999

    1990s vintage Harari tags

    Bold “HARARI” lettering in an angular font style, characteristic of the era Neutral-colored fabric tags with white and beige backgrounds.

    1990s vintage Harari tags label
    • Bold “HARARI” lettering in an angular font style, characteristic of the era.
    • Neutral-colored fabric tags with white and beige backgrounds.
    • Often embroidered or stitched lettering, creating a textured look on the tags.
    • Simple, minimalist design with no additional symbols or illustrations.

    How to spot it

    Bold “HARARI” lettering in an angular font style, characteristic of the era — confirms this label era.

    Value signal

    Moderate collector interest; condition and completeness determine value.

  2. 2000–2009

    2000s vintage Harari tags

    Distinctive bright orange background with contrasting red “HARARI” lettering Material tag includes fiber content (e.g., “100% Silk”) and country of origin (“Made in U.S.A.”).

    2000s vintage Harari tags label
    • Distinctive bright orange background with contrasting red “HARARI” lettering.
    • Material tag includes fiber content (e.g., “100% Silk”) and country of origin (“Made in U.S.A.”).
    • Tag design includes more modern elements, such as bold colors and clean lines.
    • Clear focus on product details like material and manufacturing origin, signaling a transition to a more global market.

    How to spot it

    Distinctive bright orange background with contrasting red “HARARI” lettering — confirms this label era.

    Value signal

    Entry-level vintage; value driven by brand recognition and condition.

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