Harella
London women's fashion brand by Lew Harris, founded 1919. 1950s-70s tags feature bold rounded 'Harella' lettering with a prominent 'H'; embroidered labels with textured look are the era markers.
- Origin
- England
- Founded
- 1919
- Category
- Designer & Casual
- Documented eras
- 3
How Harella labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1950–1959
1950s vintage Harella tags
Often features “Travella by Harella” branding The logo includes a globe design, highlighting an international, worldly appeal.
- Often features “Travella by Harella” branding.
- The logo includes a globe design, highlighting an international, worldly appeal.
- Scripted “Travella” and serif “Harella” lettering in contrasting fonts.
- Tags emphasize elegance with dark backgrounds and embroidered golden text.
How to spot it
Often features “Travella by Harella” branding — confirms this label era.
Value signal
Rare; pre-1960 examples are collector-grade and seldom surface.
1960–1969
1960s vintage Harella tags
Introduction of larger, more dominant “H” logos, with “Harella” placed above Bold yellow or golden embroidery gives the tag a luxurious appearance.
- Introduction of larger, more dominant “H” logos, with “Harella” placed above.
- Bold yellow or golden embroidery gives the tag a luxurious appearance.
- “Made in England” is consistently included, underscoring British craftsmanship.
- Simpler and more modern aesthetic compared to earlier decades.
How to spot it
Introduction of larger, more dominant “H” logos, with “Harella” placed above — confirms this label era.
Value signal
Strong collector demand; 1960s examples command premiums in good condition.
1970–1979
1970s vintage Harella tags
Introduction of the “It’s a dream, it’s Harella” tagline, often with cloud motifs Bold, rounded fonts dominate, giving the tag a more playful and whimsical look.
- Introduction of the “It’s a dream, it’s Harella” tagline, often with cloud motifs.
- Bold, rounded fonts dominate, giving the tag a more playful and whimsical look.
- Tags commonly use contrasting black and gold embroidery for emphasis.
- The “Made in England” marking continues to feature prominently.
- Tags tend to have a more casual and approachable feel compared to previous decades.
How to spot it
Introduction of the “It’s a dream, it’s Harella” tagline, often with cloud motifs — confirms this label era.
Value signal
Solid vintage interest; 1970s pieces in clean condition attract steady demand.