Heatherette
New York club-kid fashion label by Richie Rich and Traver Rains. 2000s tags show the bold cursive 'Heatherette' script with a thick multi-layered border and star icons on each side; the stars and outlined script are the signature identifiers.
- Origin
- USA
- Founded
- 1999
- Category
- Designer & Casual
- Documented eras
- 2
How Heatherette labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
2000–2009
2000s vintage Heatherette tags
Typically features the Heatherette logo in vibrant colors, such as pink or red, embroidered onto black fabric Includes a bold, cursive “Heatherette” text accompanied by a star symbol on either side or just one star, which became a signature design element.
- Typically features the Heatherette logo in vibrant colors, such as pink or red, embroidered onto black fabric.
- Includes a bold, cursive “Heatherette” text accompanied by a star symbol on either side or just one star, which became a signature design element.
- Some tags from this period also feature playful designs, including an illustrated character, adding to the brand’s eclectic, youthful vibe.
- The “TM” symbol is sometimes present, indicating trademark status during this period.
How to spot it
Typically features the Heatherette logo in vibrant colors, such as pink or red, embroidered onto black fabric — confirms this label era.
Value signal
Entry-level vintage; value driven by brand recognition and condition.
2010–2019
2010s vintage Heatherette tags
More modernized layout with a streamlined appearance, often using neutral colors like white text on black fabric for a more minimalist look The cursive font is retained but appears cleaner and less embellished compared to earlier versions, reflecting a slight shift towards a more sophisticated branding style.
- More modernized layout with a streamlined appearance, often using neutral colors like white text on black fabric for a more minimalist look.
- The cursive font is retained but appears cleaner and less embellished compared to earlier versions, reflecting a slight shift towards a more sophisticated branding style.
- Continues to feature the iconic star symbol alongside the Heatherette name, though it is often more subtly integrated into the design.
How to spot it
More modernized layout with a streamlined appearance, often using neutral colors like white text on black fabric for a more minimalist look — confirms this label era.
Value signal
Entry-level vintage; value driven by brand recognition and condition.