All brands
Designer & Casual
Hollister
Abercrombie's SoCal-themed sister brand, launched in 2000. The seagull emblem over 'HOLLISTER' and 'CALIFORNIA' is the constant marker.
- Origin
- USA
- Founded
- 2000
- Category
- Designer & Casual
- Documented eras
- 2
Label timeline
How Hollister labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
2000–2009
Classic Seagull Tags
Tags carry the classic seagull logo in simple designs on rectangular or square tags, with size and 'Made in' details.
- Features the classic Hollister logo with the seagull.
- Simple designs often on rectangular or square tags.
- Typically includes size information and “Made in” details.
How to spot it
The seagull logo on a simple early tag.
Value signal
Common; too recent for a vintage premium.
2010–2019
Varied Modern Tags
A modern look in varied colours and materials, rectangular or square with the updated logo, fuller product and size information.
- Modern look with a variety of colors and tag materials.
- Tags may be rectangular or square with the updated Hollister logo.
- Includes more detailed product information, often with size and manufacturing details.
How to spot it
The updated seagull logo on varied modern tags.
Value signal
Modern; priced on the piece.
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