Hummel
Sportswear brand built on the bumblebee and chevron. 'Made in...' wording and the chevron's colour treatment date its tags.
- Origin
- Germany
- Founded
- 1923
- Category
- Athletic & Streetwear
- Documented eras
- 4
How Hummel labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1980–1989
Red Chevron Tags
The chevron pattern is introduced, often in red, on tags with size indicators in a simple clean layout, the 'hummel' name lowercase with the bee logo.
- Introduction of the chevron pattern, often seen in red on the tags.
- Tags may include size indicators and a simple, clean layout.
- The “hummel” name is usually in lowercase with a bee logo.
How to spot it
The red chevron pattern with a lowercase 'hummel'.
Value signal
Strong; 80s Hummel football-era pieces are sought.
1990–1999
Multi-Colour Chevron Tags
The chevron pattern continues in various colours, size prominent, some tags with the bee logo or country-specific indicators.
- Tags continue to use the chevron pattern, typically in various colors.
- Size information is prominently displayed on the tag.
- Some tags may feature additional branding elements such as the bee logo or country-specific indicators.
How to spot it
The chevron in varied colours, prominent sizing.
Value signal
Solid 90s vintage; value tracks the garment.
2000–2009
Minimalist Loop Tags
A more modern minimalist design in darker colours with cleaner lines, loop tags and embroidered labels, multilingual size and care info.
- More modern and minimalist design with darker colors and cleaner lines.
- Introduction of loop tags and embroidered labels.
- Tags often include size and care information in multiple languages.
How to spot it
A minimalist dark loop tag.
Value signal
Common; modest resale.
2010–2019
'Since 1923' Region-Coded Tags
Modern layouts in varied colours and materials, printed tags with region-coded sizing (Europe, USA, Asia), often with the chevron and 'since 1923'.
- Modern layouts with a variety of colors and materials.
- Introduction of printed tags with size information categorized by regions (Europe, USA, Asia).
- Tags often include the “hummel” name with the chevron pattern and additional descriptors like “since 1923.”
How to spot it
Printed tags with the chevron and 'since 1923'.
Value signal
Modern; priced on the piece.