Jack Wills
British university fashion brand founded in Salcombe, Devon in 1999. The 'University Outfitters' wording with the full '22 Fore Street, Salcombe' address and the pheasant crest date the earliest tags; the simpler 'Est. Great Britain' wording marks the 2010s era.
- Origin
- England
- Founded
- 1999
- Category
- Designer & Casual
- Documented eras
- 2
How Jack Wills labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
2000–2009
2000s vintage Jack Wills tags
Features the phrase “University Outfitters” prominently Includes detailed addresses such as “22 Fore Street, Salcombe, Devon” and “12 Floral Street, Covent Garden, London.”.
- Features the phrase “University Outfitters” prominently.
- Includes detailed addresses such as “22 Fore Street, Salcombe, Devon” and “12 Floral Street, Covent Garden, London.”.
- Often showcases the company crest or coat of arms.
- Tags are usually in a beige or cream color with dark blue or black text.
- Descriptive phrases like “Outfitters to the Gentry” and “Proud Makers of the Highest Quality” are common.
How to spot it
Features the phrase “University Outfitters” prominently — confirms this label era.
Value signal
Entry-level vintage; value driven by brand recognition and condition.
2010–2019
2010s vintage Jack Wills tags
Simplified design compared to the 2000s, but still retains the classic Jack Wills logo Use of the phrase “Est. Great Britain” indicating the brand’s heritage.
- Simplified design compared to the 2000s, but still retains the classic Jack Wills logo.
- Use of the phrase “Est. Great Britain” indicating the brand’s heritage.
- Tags are more varied in style, including rectangular and square shapes.
- Common phrases include “The Finest Quality” and “Fabulously British.”.
- Colors and materials of the tags are more diverse, often featuring a cleaner, modern aesthetic.
How to spot it
Simplified design compared to the 2000s, but still retains the classic Jack Wills logo — confirms this label era.
Value signal
Entry-level vintage; value driven by brand recognition and condition.