Jean Paul Gaultier
The Parisian enfant terrible of fashion. The slanted 'GAULTIER' wordmark and sub-lines — JPG Jean's, Junior Gaultier, Femme, Maille — date the tag.
- Origin
- France
- Founded
- 1976
- Category
- High Fashion
- Documented eras
- 4
How Jean Paul Gaultier labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1980–1989
Uppercase 'GBO' & Maille Tags
Bold uppercase 'Jean Paul Gaultier' with line words like 'pour' and 'GBO', styles such as 'Maille' and 'Soleil', often 'Made in Italy'.

- Bold “Jean Paul Gaultier” logo in uppercase.
- Tags include words like “pour” and “GBO” indicating specific lines.
- Features styles like “Maille” and “Soleil” with intricate designs and secondary labels.
- Manufacturing location often indicated as “Made in Italy.”
How to spot it
Uppercase JPG logo with 'GBO' or line wording.
Value signal
Strong; 80s Gaultier is a sought collector era.
1990–1999
'JPG Jean's' Logo Tags
The 'JPG Jean's' logo with circular symbols appeared; lines like 'Femme' and 'Junior Gaultier', textured tags, uppercase JPG and international size labels.

- Inclusion of the distinctive “JPG Jean’s” logo with circular and “JPG” symbols.
- Various styles such as “Femme,” “Junior Gaultier,” and “Jean’s” with specific logos.
- Tags are sometimes textured and utilize uppercase “Jean Paul Gaultier.
- Frequently includes washing instructions with international size labels.
How to spot it
The 'JPG Jean's' circular logo, or 'Junior Gaultier'.
Value signal
Strong; 90s Gaultier is peak collector demand.
2000–2009
Equator & 'for Target' Tags
Continued JPG Jean's, Junior Gaultier and Femme branding, added lines like 'Equator', collaborations, and 'for Target' retail-partnership tags.

- Continued use of “JPG Jean’s,” “Junior Gaultier,” and “Femme” branding.
- Tags incorporate additional lines such as “Equator” and collaborations with brands like “Fuzzi.”
- Introduction of “for Target” tags, indicating special retail partnerships.
How to spot it
JPG sub-line tags, sometimes 'for Target'.
Value signal
Common; the diffusion lines keep modest resale.
2010–2019
Revamped Classic-Line Tags
Revamped Femme, Maille and Jean's tags in contemporary typography, collaboration and limited-edition emphasis, textured tags with 'Sun' or 'Handprint' symbols.

- Revamped styles of classic “Femme,” “Maille,” and “Jean’s” tags with contemporary typography.
- Special emphasis on collaborations and limited-edition collections.
- Increased use of textured tags and brand symbols like “Sun” or “Handprint.”
How to spot it
Revamped classic-line tags with brand symbols.
Value signal
Modern; priced on the piece.