Joma
Spanish sportswear brand founded in Toledo in 1965 and named after the founder's son. The bold blue 'J' logo in classic serif with 'Joma' beneath dates the 1990s football kit era; the streamlined modern 'J' and darker colourways mark the 2000s.
- Origin
- Spain
- Founded
- 1965
- Category
- Athletic & Streetwear
- Documented eras
- 3
How Joma labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1990–1999
1990s vintage Joma tags
Typically feature a bold, blue “J” logo The brand name “Joma” is written in a classic serif font.
- Typically feature a bold, blue “J” logo.
- The brand name “Joma” is written in a classic serif font.
- Tags often include size indicators, usually with country codes.
- Simple and straightforward design, primarily in white and blue colors.
How to spot it
Typically feature a bold, blue “J” logo — confirms this label era.
Value signal
Moderate collector interest; condition and completeness determine value.
2000–2009
2000s vintage Joma tags
Introduction of the modern “J” logo with a more streamlined look Tags may incorporate additional colors like black or grey along with blue and white.
- Introduction of the modern “J” logo with a more streamlined look.
- Tags may incorporate additional colors like black or grey along with blue and white.
- Size indicators are more detailed, often including multiple country sizes.
- Occasionally includes additional text such as “Sport” or “Sportswear.”.
How to spot it
Introduction of the modern “J” logo with a more streamlined look — confirms this label era.
Value signal
Entry-level vintage; value driven by brand recognition and condition.
2010–2019
2010s vintage Joma tags
Tags feature a more diverse range of colors and layouts The “J” logo is prominently displayed, often in a contrasting color block.
- Tags feature a more diverse range of colors and layouts.
- The “J” logo is prominently displayed, often in a contrasting color block.
- More detailed and modern font styles used for the brand name and other text.
- Tags often include additional branding elements like “Official Licensed Product.”.
How to spot it
Tags feature a more diverse range of colors and layouts — confirms this label era.
Value signal
Entry-level vintage; value driven by brand recognition and condition.