Jones New York
New York women's workwear label founded by Sidney Kimmel in 1975. A rectangular border around 'Jones New York' in bold serif marks the earliest tags; the borderless bold wordmark of the 1980s and the 'JNY' abbreviation on loop tags date the 2000s pieces.
- Origin
- USA
- Founded
- 1975
- Category
- Designer & Casual
- Documented eras
- 5
How Jones New York labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1970–1979
1970s vintage Jones New York tags
Features a simple rectangular border around the “Jones New York” text Text is bold and serif, with a minimalist aesthetic typical of the era.
- Features a simple rectangular border around the “Jones New York” text.
- Text is bold and serif, with a minimalist aesthetic typical of the era.
- Occasionally includes additional size information below the tag in a separate block.
How to spot it
Features a simple rectangular border around the “Jones New York” text — confirms this label era.
Value signal
Solid vintage interest; 1970s pieces in clean condition attract steady demand.
1980–1989
1980s vintage Jones New York tags
Tags feature clean, bold “Jones New York” text with no border or framing Introduction of different lines such as “Jones New York Separates” or “Jones New York Essentials.”.
- Tags feature clean, bold “Jones New York” text with no border or framing.
- Introduction of different lines such as “Jones New York Separates” or “Jones New York Essentials.”.
- Tag materials vary, often showing a slight sheen or satin finish.
How to spot it
Tags feature clean, bold “Jones New York” text with no border or framing — confirms this label era.
Value signal
Good vintage demand; 1980s label detail is a key value driver.
1990–1999
1990s vintage Jones New York tags
Minimalistic rectangular tags with a modern, sans-serif font style for “Jones New York.” Introduction of sub-lines like “Petite” or “Suit,” clearly indicated beneath the main logo.
- Minimalistic rectangular tags with a modern, sans-serif font style for “Jones New York.”.
- Introduction of sub-lines like “Petite” or “Suit,” clearly indicated beneath the main logo.
- Tags are clean and simple, often on a darker fabric to contrast with the text.
How to spot it
Minimalistic rectangular tags with a modern, sans-serif font style for “Jones New York.” — confirms this label era.
Value signal
Moderate collector interest; condition and completeness determine value.
2000–2009
2000s vintage Jones New York tags
Transitioned to more contemporary designs with “JNY” as an abbreviation for Jones New York on some tags “Signature” line introduced, with a focus on elegant and slightly larger font styles.
- Transitioned to more contemporary designs with “JNY” as an abbreviation for Jones New York on some tags.
- “Signature” line introduced, with a focus on elegant and slightly larger font styles.
- Dark, durable tags with bold white text, reflecting modern production techniques.
How to spot it
Transitioned to more contemporary designs with “JNY” as an abbreviation for Jones New York on some tags — confirms this label era.
Value signal
Entry-level vintage; value driven by brand recognition and condition.
2010–2019
2010s vintage Jones New York tags
Incorporates a wider variety of styles, including cursive accents for sub-lines like “Dress” or “Collection.” Tags are sleeker and often use monochromatic themes with contrasting text colors.
- Incorporates a wider variety of styles, including cursive accents for sub-lines like “Dress” or “Collection.”.
- Tags are sleeker and often use monochromatic themes with contrasting text colors.
- Focus on premium lines like “Collection Woman” is evident in the use of luxurious materials for tags.
How to spot it
Incorporates a wider variety of styles, including cursive accents for sub-lines like “Dress” or “Collection.” — confirms this label era.
Value signal
Entry-level vintage; value driven by brand recognition and condition.