Juicy Couture
Los Angeles luxury velour-tracksuit label founded by Pamela Skaist-Levy and Gela Nash-Taylor. The two-dog crest with crown and shield is the constant identifier; pink or green label grounds and 'Made with Love G&P' wording date the 2000s peak; 1990s tags are the earliest and rarest.
- Origin
- USA
- Founded
- 1997
- Category
- Athletic & Streetwear
- Documented eras
- 3
How Juicy Couture labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1990–1999
1990s vintage Juicy Couture tags
Large central tags featuring the iconic Juicy Couture crest with two dogs, crown, and a shield with “Love G&P” at the center Tag background colors were typically pink or cream, with intricate stitching around the crest.
- Large central tags featuring the iconic Juicy Couture crest with two dogs, crown, and a shield with “Love G&P” at the center.
- Tag background colors were typically pink or cream, with intricate stitching around the crest.
- The crest was accompanied by the slogan “Born in the Glamorous USA.”.
- Letter sizing, such as “L,” was displayed clearly within a circular emblem on the tag.
How to spot it
Large central tags featuring the iconic Juicy Couture crest with two dogs, crown, and a shield with “Love G&P” at the center — confirms this label era.
Value signal
Moderate collector interest; condition and completeness determine value.
2000–2009
2000s vintage Juicy Couture tags
Central tags became wider, featuring the same iconic crest, often in pink or light green backgrounds Introduced secondary loop tags with a distinct “JC” or “Juicy Couture” logo.
- Central tags became wider, featuring the same iconic crest, often in pink or light green backgrounds.
- Introduced secondary loop tags with a distinct “JC” or “Juicy Couture” logo.
- Tags contained “Made in America” or “Made in Vietnam,” along with the phrase “With Imported Fabric.”.
- Letter sizing was consistently included on the tags, indicating sizes such as “M.”.
How to spot it
Central tags became wider, featuring the same iconic crest, often in pink or light green backgrounds — confirms this label era.
Value signal
Entry-level vintage; value driven by brand recognition and condition.
2010–2019
2010s vintage Juicy Couture tags
Tags maintained the crest but often came with pink backgrounds, emphasizing “Made with Love G&P.” Loop tags often bore the phrase “Juicy Couture,” sometimes with “Made in America” or “Made in China.
- Tags maintained the crest but often came with pink backgrounds, emphasizing “Made with Love G&P.”.
- Loop tags often bore the phrase “Juicy Couture,” sometimes with “Made in America” or “Made in China.
- Letter sizing was consistently included, with international sizing occasionally appearing as well.
- Prominent branding through stitching made the crest and slogan “Born in the Glamorous USA” stand out.
How to spot it
Tags maintained the crest but often came with pink backgrounds, emphasizing “Made with Love G&P.” — confirms this label era.
Value signal
Entry-level vintage; value driven by brand recognition and condition.