Kelme
Valencian sportswear brand founded by the Quiles brothers in 1963. The paw-print logo with 'Kelme Fútbol' in bold block letters marks the 1990s football kit era; the modernised graphic paw and darker colourways track the 2000s.
- Origin
- Spain
- Founded
- 1963
- Category
- Athletic & Streetwear
- Documented eras
- 3
How Kelme labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1990–1999
1990s vintage Kelme tags
Tags prominently feature the Kelme paw logo Often include the text “Kelme Fútbol” with bold, blocky lettering.
- Tags prominently feature the Kelme paw logo.
- Often include the text “Kelme Fútbol” with bold, blocky lettering.
- Tags might also include a specific team association, such as “Torino Calcio” or “Real Madrid,” indicating official supplier status.
How to spot it
Tags prominently feature the Kelme paw logo — confirms this label era.
Value signal
Moderate collector interest; condition and completeness determine value.
2000–2009
2000s vintage Kelme tags
Continued use of the paw logo, sometimes with additional graphical elements Tags often feature darker colors and a more modern aesthetic compared to the 1990s.
- Continued use of the paw logo, sometimes with additional graphical elements.
- Tags often feature darker colors and a more modern aesthetic compared to the 1990s.
- Includes size information and sometimes additional branding elements like a “Technic Sponsor” note.
How to spot it
Continued use of the paw logo, sometimes with additional graphical elements — confirms this label era.
Value signal
Entry-level vintage; value driven by brand recognition and condition.
2010–2019
2010s vintage Kelme tags
Tags are more simplified, with a clear focus on the paw logo and brand name Variety in tag designs, including both loop tags and printed tags.
- Tags are more simplified, with a clear focus on the paw logo and brand name.
- Variety in tag designs, including both loop tags and printed tags.
- Often include detailed size information and manufacturing details, reflecting modern production standards.
How to spot it
Tags are more simplified, with a clear focus on the paw logo and brand name — confirms this label era.
Value signal
Entry-level vintage; value driven by brand recognition and condition.