Kenneth Cole
New York footwear and fashion brand founded by Kenneth Cole in 1982. 'Kenneth Cole' in bold rectangular tags marks the early years; the 'Reaction' diffusion-line sub-brand and loop tags date the 1990s–2000s expansion into ready-to-wear.
- Origin
- USA
- Founded
- 1982
- Category
- Designer & Casual
- Documented eras
- 3
How Kenneth Cole labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1990–1999
1990s vintage Kenneth Cole tags
Introduction of the “Reaction” sub-brand Tags are typically rectangular with “Kenneth Cole” in bold, uppercase letters.
- Introduction of the “Reaction” sub-brand.
- Tags are typically rectangular with “Kenneth Cole” in bold, uppercase letters.
- Use of dark colors with white or light-colored lettering.
How to spot it
Introduction of the “Reaction” sub-brand — confirms this label era.
Value signal
Moderate collector interest; condition and completeness determine value.
2000–2009
2000s vintage Kenneth Cole tags
More modern look with “Kenneth Cole Reaction” prominently displayed Loop tags introduced, often with bold serif lettering.
- More modern look with “Kenneth Cole Reaction” prominently displayed.
- Loop tags introduced, often with bold serif lettering.
- Frequently includes additional information such as size or fabric content on separate tags.
How to spot it
More modern look with “Kenneth Cole Reaction” prominently displayed — confirms this label era.
Value signal
Entry-level vintage; value driven by brand recognition and condition.
2010–2019
2010s vintage Kenneth Cole tags
Modern layouts while retaining the classic logo Tags vary in color and material, often reflecting specific collections like “Awearness.”.
- Modern layouts while retaining the classic logo.
- Tags vary in color and material, often reflecting specific collections like “Awearness.”.
- More detailed information about the garment and its production included on the tags.
How to spot it
Modern layouts while retaining the classic logo — confirms this label era.
Value signal
Entry-level vintage; value driven by brand recognition and condition.