Kenzo
Paris fashion house founded by Kenzo Takada. The early 'Jungle Jap' name, then 'Kenzo Paris', and the striped 2013 logo chart its tags.
- Origin
- France
- Founded
- 1970
- Category
- High Fashion
- Documented eras
- 5
How Kenzo labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1970–1979
'Jungle Jap' Era Tags
Early tags often used 'Jungle Jap', Kenzo's first brand name, alongside vivid red-and-white 'Kenzo Paris' tags and playful experimental labels.
- Frequently used “Jungle Jap,” an earlier brand name of Kenzo, and often adorned with bold lettering.
- Rectangular tags featuring various designs, including simple yet vibrant red and white “Kenzo Paris” tags.
- Creative and playful tags like “Kenzo for Sadimara” with a fan illustration, or “Album by Kenzo,” showcasing the experimental spirit of the decade.
How to spot it
The early 'Jungle Jap' name, or vivid 'Kenzo Paris' tags.
Value signal
Rare; 70s Kenzo, especially 'Jungle Jap', is collector-grade.
1980–1989
'Kenzo Paris' & Jungle Tags
A shift to 'Kenzo Paris' branding with modernised lettering in reds and greens, smaller 'Made in France' tags, and nature-themed 'Jungle' labels.
- Shift to “Kenzo Paris” branding with modernized lettering and various colors like red and green.
- Featured smaller tags highlighting country of origin, “Made in France,” and material details.
- Unique “Jungle” tags used to reflect Kenzo’s nature-inspired motifs.
How to spot it
'Kenzo Paris' with 'Made in France', sometimes 'Jungle' tags.
Value signal
Strong; 80s Kenzo is a sought era.
1990–1999
Kenzo Homme & Jeans Lines
Bold primary-colour 'Kenzo Paris' and 'Kenzo Homme' tags, plus 'Kenzo Jeans' with wave illustrations and varied line-specific fonts.
- Bold “Kenzo Paris” and “Kenzo Homme” tags in primary colors, paired with distinctive size indicators.
- Introduction of “Kenzo Jeans” tags, adorned with intricate wave illustrations.
- Experimentation with various fonts and tag styles for different lines like “Composition by Kenzo.
How to spot it
Primary-colour tags naming Kenzo Homme or Jeans.
Value signal
Solid 90s vintage; value tracks the line and piece.
2000–2009
Streamlined 'Kenzo Paris' Tags
More modern 'Kenzo Paris' tags in streamlined typography, 'Kenzo Homme' on menswear, with standardised fonts and clearer sizing.
- More modern “Kenzo Paris” tags in bold and streamlined typography.
- Various sizes and styles, with some indicating “Kenzo Homme” in the men’s line.
- Enhanced emphasis on standardized fonts and clearer size information.
How to spot it
Streamlined 'Kenzo Paris' typography.
Value signal
Common; modest resale.
2010–2019
Looped Portugal-Made Tags
Modernised cleaner Kenzo Paris tags, looped presentations in bright contrasting colours, with standardised production locations like Portugal.
- Modernized Kenzo Paris tags with cleaner and more streamlined designs.
- Looped tags offering a new presentation, often in bright, contrasting colors.
- Clear material and care information tags reflecting standardized global production locations like Portugal.
How to spot it
Clean looped tags, often Portugal-made.
Value signal
Modern; the tiger-graphic era aside, priced on the piece.