Kickers
Paris footwear brand launched in 1970, built on the iconic flower-emblem boot. The red, green, and blue colour scheme with flower-detail 'Kickers' tags marks the 1990s peak; the simplified monochrome version signals post-2000 production.
- Origin
- France
- Founded
- 1970
- Category
- Athletic & Streetwear
- Documented eras
- 3
How Kickers labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1990–1999
1990s vintage Kickers tags
Distinctive “Kickers” branding with vibrant red, green, and blue color schemes Includes tags marked “est. 1970,” often in square designs.
- Distinctive “Kickers” branding with vibrant red, green, and blue color schemes.
- Includes tags marked “est. 1970,” often in square designs.
- Some tags pair the “Kickers” logo with size labels like “XL” or “S.”.
How to spot it
Distinctive “Kickers” branding with vibrant red, green, and blue color schemes — confirms this label era.
Value signal
Moderate collector interest; condition and completeness determine value.
2000–2009
2000s vintage Kickers tags
Maintains the bold “Kickers” logo but with a simpler color palette Loop tags became more prevalent, often pairing “Kickers” with size indicators like “L” or “M.”.
- Maintains the bold “Kickers” logo but with a simpler color palette.
- Loop tags became more prevalent, often pairing “Kickers” with size indicators like “L” or “M.”.
- The “Classics” series tags were introduced, featuring distinctive red and black stripes with the “Kickers” logo prominently displayed.
How to spot it
Maintains the bold “Kickers” logo but with a simpler color palette — confirms this label era.
Value signal
Entry-level vintage; value driven by brand recognition and condition.
2010–2019
2010s vintage Kickers tags
Further streamlined tags featuring the “Kickers” logo in monochrome or two-tone designs More modern styling with size labels typically positioned directly beneath the main logo.
- Further streamlined tags featuring the “Kickers” logo in monochrome or two-tone designs.
- More modern styling with size labels typically positioned directly beneath the main logo.
- The use of loop tags continued, while the “Classics” tags retained their distinctive stripe patterns.
How to spot it
Further streamlined tags featuring the “Kickers” logo in monochrome or two-tone designs — confirms this label era.
Value signal
Entry-level vintage; value driven by brand recognition and condition.