Kiton
The Neapolitan bespoke tailoring house founded in Arzano by Ciro Paone in 1968. The 'Kiton' wordmark with the distinctive red dot above the 'i' and 'cucito in Italia' wording are the constant markers; black tags with white lettering become the signature of the 1990s.
- Origin
- Italy
- Founded
- 1968
- Category
- High Fashion
- Documented eras
- 4
How Kiton labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1980–1989
1980s vintage Kiton tags
Features the “Kiton” logo with a red dot above the ‘i’ Tags often include “cucito in Italia per” indicating bespoke tailoring.

- Features the “Kiton” logo with a red dot above the ‘i’.
- Tags often include “cucito in Italia per” indicating bespoke tailoring.
- Commonly paired with the name of the retailer or region, like “Düsseldorf”.
- Made in Italy is prominently displayed, emphasizing the brand’s roots.
How to spot it
Features the “Kiton” logo with a red dot above the ‘i’ — confirms this label era.
Value signal
Good vintage demand; 1980s label detail is a key value driver.
1990–1999
1990s vintage Kiton tags
The “Kiton” logo remains with the distinctive red dot Tags are often black with white lettering, providing a modern look.

- The “Kiton” logo remains with the distinctive red dot.
- Tags are often black with white lettering, providing a modern look.
- Includes phrases like “cucito a mano per” to highlight hand tailoring.
- Some tags feature the retailer’s name, such as “Wilkes Bashford”.
How to spot it
The “Kiton” logo remains with the distinctive red dot — confirms this label era.
Value signal
Moderate collector interest; condition and completeness determine value.
2000–2009
2000s vintage Kiton tags
Continues to use the “Kiton” logo with the red dot above the ‘i’ Tags often have a more refined and sleek design.

- Continues to use the “Kiton” logo with the red dot above the ‘i’.
- Tags often have a more refined and sleek design.
- Introduction of additional details such as “Made in Italy” in English.
- Still features bespoke indicators like “cucito a mano per”.
How to spot it
Continues to use the “Kiton” logo with the red dot above the ‘i’ — confirms this label era.
Value signal
Entry-level vintage; value driven by brand recognition and condition.
2010–2019
2010s vintage Kiton tags
Modernized tag designs with the classic Kiton logo Use of diverse colors and materials for a contemporary look.

- Modernized tag designs with the classic Kiton logo.
- Use of diverse colors and materials for a contemporary look.
- Maintains the emphasis on Italian craftsmanship and luxury.
- Some tags include additional branding elements like “by Kiton” for special lines.
How to spot it
Modernized tag designs with the classic Kiton logo — confirms this label era.
Value signal
Entry-level vintage; value driven by brand recognition and condition.