Lambretta
London mod-culture clothing brand trading on Italian scooter heritage. 'Carnaby St' branding alongside the Lambretta wordmark and scooter iconography marks the 1990s founding era; 'Since 1947' heritage wording and darker colourways track later pieces.
- Origin
- England
- Founded
- 1995
- Category
- Athletic & Streetwear
- Documented eras
- 3
How Lambretta labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1990–1999
1990s vintage Lambretta tags
Rectangular tags with bold Lambretta logo Use of “Carnaby St” branding indicating its London origins.

- Rectangular tags with bold Lambretta logo.
- Use of “Carnaby St” branding indicating its London origins.
- Often includes size indicators, typically positioned below the main tag.
How to spot it
Rectangular tags with bold Lambretta logo — confirms this label era.
Value signal
Moderate collector interest; condition and completeness determine value.
2000–2009
2000s vintage Lambretta tags
Introduction of darker colors and modern aesthetics Tags feature the iconic Lambretta logo along with additional elements such as the British flag or target symbol.

- Introduction of darker colors and modern aesthetics.
- Tags feature the iconic Lambretta logo along with additional elements such as the British flag or target symbol.
- Women’s clothing tags often have “WOMAN” written in bold letters.
How to spot it
Introduction of darker colors and modern aesthetics — confirms this label era.
Value signal
Entry-level vintage; value driven by brand recognition and condition.
2010–2019
2010s vintage Lambretta tags
Modern layouts while retaining the classic Lambretta logo Tags often display “Since 1947” to emphasize brand heritage.

- Modern layouts while retaining the classic Lambretta logo.
- Tags often display “Since 1947” to emphasize brand heritage.
- Increased variety in colors and materials used for tags, including unique designs for women’s clothing.
How to spot it
Modern layouts while retaining the classic Lambretta logo — confirms this label era.
Value signal
Entry-level vintage; value driven by brand recognition and condition.