Laura Ashley
Welsh-born designer whose romantic florals defined a generation of British womenswear. 'Made in Wales' on square serif-font tags marks the earliest and rarest pieces; the flowering-script logo with 'Made in Great Britain' tracks the 1970s–80s peak.
- Origin
- England
- Founded
- 1953
- Category
- Designer & Casual
- Documented eras
- 6
How Laura Ashley labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1960–1969
1960s vintage Laura Ashley tags
Simple, square tags with bold serif lettering Often feature “Made in Wales” indicating the brand’s origin.
- Simple, square tags with bold serif lettering.
- Often feature “Made in Wales” indicating the brand’s origin.
- Tags sometimes include “Dyers and Printers” below the logo.
How to spot it
Simple, square tags with bold serif lettering — confirms this label era.
Value signal
Strong collector demand; 1960s examples command premiums in good condition.
1970–1979
1970s vintage Laura Ashley tags
Tags typically square with bold serif fonts Includes the “laura ashley” name with floral illustrations.
- Tags typically square with bold serif fonts.
- Includes the “laura ashley” name with floral illustrations.
- Tags often say “Made in Wales” with size information below.
How to spot it
Tags typically square with bold serif fonts — confirms this label era.
Value signal
Solid vintage interest; 1970s pieces in clean condition attract steady demand.
1980–1989
1980s vintage Laura Ashley tags
Square or rectangular tags with bold, distinctive typography Commonly include the “Made in Great Britain” or other country of manufacture.
- Square or rectangular tags with bold, distinctive typography.
- Commonly include the “Made in Great Britain” or other country of manufacture.
- Occasionally features the floral motif associated with the brand.
How to spot it
Square or rectangular tags with bold, distinctive typography — confirms this label era.
Value signal
Good vintage demand; 1980s label detail is a key value driver.
1990–1999
1990s vintage Laura Ashley tags
Rectangular tags with a cleaner, more modern design Still prominently feature the “laura ashley” name and floral logo.
- Rectangular tags with a cleaner, more modern design.
- Still prominently feature the “laura ashley” name and floral logo.
- Often include detailed size and country of manufacture information.
How to spot it
Rectangular tags with a cleaner, more modern design — confirms this label era.
Value signal
Moderate collector interest; condition and completeness determine value.
2000–2009
2000s vintage Laura Ashley tags
Modernized tags with a variety of layouts and colors Introduction of loop tags with “laura ashley” in bold letters.
- Modernized tags with a variety of layouts and colors.
- Introduction of loop tags with “laura ashley” in bold letters.
- Size information commonly separated from the main tag.
How to spot it
Modernized tags with a variety of layouts and colors — confirms this label era.
Value signal
Entry-level vintage; value driven by brand recognition and condition.
2010–2019
2010s vintage Laura Ashley tags
Contemporary designs with various styles and materials Retains the classic logo but introduces new fonts and layouts.
- Contemporary designs with various styles and materials.
- Retains the classic logo but introduces new fonts and layouts.
- Tags may display the country of manufacture and detailed size info.
How to spot it
Contemporary designs with various styles and materials — confirms this label era.
Value signal
Entry-level vintage; value driven by brand recognition and condition.