Le Coq Sportif
France's rooster-emblem sportswear house. The bird's posture — realistic, then geometric, then minimal — and 'Designed in France' wording chart its tags.
- Origin
- France
- Founded
- 1882
- Category
- Athletic & Streetwear
- Documented eras
- 4
How Le Coq Sportif labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1980–1989
Plain Triangular-Logo Tags
Early tags carried a simple triangular logo with bold plain text, usually white with blue or black, sizing in a plain typeface beneath.
- Early versions often featured a simple, triangular logo with bold, straightforward text.
- Tags from this era frequently used a basic white background with a contrasting blue or black text.
- Material composition and size often printed directly beneath the logo in a very plain typeface.
How to spot it
A simple triangular logo on a plain white tag.
Value signal
Desirable; 80s Le Coq Sportif has a terrace following.
1990–1999
'Designed in France' Tags
Colour entered the tags, the logo in reds and blues, with 'Designed in France' wording and fuller care and fabric detail.
- Introduction of color into the tags, with the logo still prominent but now in varied hues such as red or blue.
- The tags became slightly more elaborate with additional branding elements like “Designed in France” to emphasize the brand’s origin.
- Inclusion of more detailed care instructions and fabric compositions, reflecting the era’s focus on garment care and information transparency.
How to spot it
A coloured logo with 'Designed in France'.
Value signal
Solid 90s vintage; value tracks the garment.
2000–2009
Modernised Multilingual Tags
A modernised logo with stronger graphic elements, multiple languages, and a shift toward synthetic fabrics.
- Tags from this period often featured a more modernized logo with enhanced graphical elements.
- Incorporation of multiple languages on the tags, catering to a global market.
- A noticeable shift towards synthetic materials, as indicated by the fabric composition details on the tags.
How to spot it
A modernised logo with multilingual care text.
Value signal
Common; modest resale.
2010–2019
Vibrant Mixed-Material Tags
Vibrant contemporary tags in mixed materials, minimalist and detailed designs side by side, with barcodes and QR codes appearing.
- Contemporary designs with vibrant colors and diverse tag materials, including plastic and fabric blends.
- Usage of both minimalist and detailed tags within the same period, often depending on the line of clothing.
- Barcodes and QR codes began appearing on tags, reflecting the digital age influence.
How to spot it
Mixed-material tags, often with a barcode or QR code.
Value signal
Modern; priced on the piece.